Culture-Led Brands
Kogan Page Ltd (Verlag)
978-1-3986-1901-2 (ISBN)
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In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals. Today, cultural fluency is not just a marketing advantage but a foundational element of successful contemporary business strategy.
Brands no longer operate in a vacuum; instead they are active participants in a global dialogue that touches on everything from social justice to technological privacy concerns. This book equips leaders with the tools to navigate this rapidly evolving business landscape, embracing uncertainty and harnessing cultural relevance to drive growth. Covering everything from political sensitivity and digital transformations all the way to diversity and inclusion, environmental consciousness and how to capture the power of cultural voices, this book enables you to build a culture-led growth strategy and create a resilient brand.
With real-world examples from brands like Oatly, Spotify, Louis Vuitton and Crocs, this book provides a practical framework for embedding cultural relevance throughout your entire brand. It encourages leaders to rethink not just their external messaging, but their internal values and operations to create a culture-led branding and business strategy that is adaptive, authentic and accountable.
Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands, previously of Diageo and Adidas before founding her own agency Platform13. Based in London, UK, she has experience across lifestyle, FMCG and sportswear companies at both big brands and boutique agencies. A regular keynote speaker at international conferences and a thought leader, she imparts a vision for branding that is as socially conscious as it is commercially successful.
Chapter - 00: Foreword
Chapter - 01: Introduction: Embracing Uncertainty in Modern Brands
Chapter - 02: The Case for Cultural Relevance: Evolving the Brand Playbooks
Chapter - 03: Redefining Organisational Structure for Cultural Agility
Chapter - 04: Culturally Informed Leadership: The New Expectation for CEOs and CMOs
Chapter - 05: Mapping the Cultural Landscape: What it Means for Brands Today
Chapter - 06: Decoding Consumer Shifts: Insights Teams at the Forefront
Chapter - 07: Integrating Technology and Culture: Adapting to Digital Transformations
Chapter - 08: Political Sensitivity: Navigating Brand Positioning in a Polarised Era
Chapter - 09: The New Rules of Influence: Harnessing the Power of Cultural Voices
Chapter - 10: Diversity & Inclusion: Not Just a Policy, but a Brand Imperative
Chapter - 11: Environmental Consciousness: Aligning Brand Strategy with Climate Action
Chapter - 12: The Future of Privacy: Brand Responsibilities in Data Ethics
Chapter - 13: Anticipating Crisis: Proactive Measures for Brand Resilience
Chapter - 14: The Culture-led Business Growth Strategy: What it Means for Changes in Your Organisation
Chapter - 15: Conclusion: The Win-Win of Cultural Relevance in Business Growth
| Erscheint lt. Verlag | 3.6.2025 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-3986-1901-9 / 1398619019 |
| ISBN-13 | 978-1-3986-1901-2 / 9781398619012 |
| Zustand | Neuware |
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