Balancing Automation and Human Interaction in Modern Marketing

Arjun J. Nair is currently associated with St. Lawrence College in Canada. Sridhar Manohar is currently working In Doctoral Research Center, Chitkara University, completed his doctorate in the area of Services Marketing from VIT Business School, VIT University. He has a Bachelor of Technology and Dual Masters in Business Administration and Organization Psychology. Dr. Sridhar further certified with FDP at IIM-A. He is expertise in Service Marketing, Innovation and Entrepreneurship, Scale Development Process and Multivariate Analytics and interests in teaching Business Analytics, Innovation and Entrepreneurship, Research Methodology and Marketing Management. He has published around 20 research papers that includes Scopus listed and ABDC ranked International Journals like – Society and Business Review, Benchmarking-An International Journal, Electronics Market, Corporate Reputation Review, International Journal of Services and Operations Management, International journal of Business Excellence and presented papers and ideas in numerous international conferences. Amit Mittal is a Professor of Management / Dean at Chitkara University, Punjab, India, and Dean, Doctoral Research Centre. He has over 19 years of experience in teaching, research, consulting, and academic administration. His areas of research and consulting expertise are graduate employability, leadership, emerging market studies, business research methods, etc. Eight scholars have been awarded a PhD under his supervision. He has published in reputable journals such as Frontiers in Psychology; Benchmarking; European Business Review; Business: Theory & Practice; International Journal of Quality Research; South Asian Journal of Business Management Cases; International Journal of Human Capital & Information Technology Professionals; International Journal of e-Services & Mobile Applications; International Journal of Business & Globalisation; International Journal of Socio-technology & Knowledge Development, etc. He is also a reviewer for the International Journal of Consumer Studies; International Journal of Quality Research; Frontiers in Psychology; Higher Education, Skills & Work-based Learning; Business: Theory & Practice, etc. Wasim Ahmed is a Senior Lecturer in Marketing at Hull University Business School with research interests in marketing analytics & AI, data science, and the use of social media in health and sport. He has previously held positions across the UK at Newcastle University, the University of Stirling, and Northumbria University. He has also completed an internship at Manchester United FC, producing an in-depth research report. Dr Ahmed has published various impactful research in well-ranked international peer-reviewed journals. Additionally, Dr. Ahmed has delivered many invited talks across industry, government, and academia, and his research is often featured across print and broadcast media. He completed his PhD at the University of Sheffield’s Information School (UK) and holds an MSc in Information Systems and a BA (Hons) Degree in Philosophy, also completed at the University of Sheffield.