ISE Business Communication

Dr. Kathryn Rentz is a Professor of English at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois at Urbana-Champaign in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnatis professional writing program and has served as its coordinator. She has also won the English Departments teaching award, directed the departments graduate program, and helped direct the composition program.Dr. Rentzs affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. She has performed many roles for the ABC, including serving on the board of directors and chairing the publications board. She served two terms as an Associate Editor of the Journal of Business Communication and was Interim Editor from 20002001, for which she won the Francis W. Weeks Award of Merit. In 2008 she won the ABCs Meada Gibbs Outstanding Teacher Award. In 2011 she was elected Second Vice President for the association. She served as President in 20132014 and Past President in 20142015. In 2018 she won the Distinguished Member Award.Dr. Rentz has published articles on business communication pedagogy and research in such journals as Business Communication Quarterly, the Journal of Business Communication, Technical Communication Quarterly, and the Journal of Business and Technical Communication. She has participated in many professional meetings and seminars over the years and is always learning from her colleagues and her students. Dr. Paula Lentz is a Professor and Academic Program Director in the Department of Business Communication at the University of WisconsinEau Claire. She teaches Business Writing, Advanced Business Writing, and MBA courses. In addition, she directs the College of Businesss Business Writing and Presentations Studio and is also a developer and coordinator of the departments Business Writing Fundamentals Program.Dr. Lentz is particularly interested in qualitative research that explores narratives and organizational cultures, genre theory, and writing pedagogy. She has published in such journals as Business and Professional Communication Quarterly, Wisconsin Business Education Association Journal, Equal Opportunities International, Journal of Health Administration Communication, and Qualitative Research in Organizations and Management. Her book, Rhetorical Theory and Practice in the Business Communication Classroom, co-authored with Dr. Kristen Getchell of Babson College, received the Association for Business Communications 2019 Distinguished Book on Business Communication award. She also serves on the Association for Business Communications Executive Board and leads its Academic Environment Committee.She continues to do freelance editing and provides consulting and writing services. She received a BA from Coe College, an MA from UWEau Claire, and a PhD in Rhetoric and Scientific and Technical Communication from the University of Minnesota.

Brief Table of Contents

Chapter 1 Solving Communication Problems in the Workplace

Chapter 2 Getting Positive Responses to Your Communication

Chapter 3 Communicating with Culturally Diverse Audiences

Chapter 4 Designing the Right Type of Message: From Letters to Social Media

Chapter 5 Communicating Your Messages Visually

Chapter 6 Crafting Effective Sentences and Paragraphs

Chapter 7 Writing Good-News and Neutral Messages

Chapter 8 Writing Bad-News Messages     

Chapter 9 Writing Persuasive Messages and Proposals

Chapter 10 Researching and Writing Reports

Chapter 11 Creating the Right Type of Report

Chapter 12 Delivering Business Presentations and Speeches

Chapter 13 Using Interpersonal Communication Skills in Conversations and Meetings

Chapter 14 Communicating in the Job Search

Reference Chapter A: A Guide to Sentence-Building, Grammar, and Mechanics

Reference Chapter B: A Guide for Documenting Your Sources