Consumer Brand Relationships in Tourism

Raouf Ahmad Rather is global scientific-researcher, guest faculty and research associate at the Department of Management Studies (South Campus), University of Kashmir, Jammu and Kashmir, India. His research interests center on consumer brand relationships, brand co-creation, customer brand engagement, customer brand experience, service innovation, customer brand loyalty and tourism crises/pandemic. His work has been published in many top-tier journals and book chapters.

1. Consumer Brand Relationships in Tourism and Hospitality Research.- 2. Antecedents of Consumer-Brand Relationships: A Comprehensive Literature Review Approach.- 3. Consequences of Consumer-Brand Relationships: Review of Ten Major Constructs.- 4. Avatar Manipulation in Metaverse: The Consequences on Customer-Brand Relationships in Tourism.- 5. "Help me Chatbot!": Customer Brand Relationship in The Context of Tourism Chatbots.- 6. Tourism Experiences: An Interpretive Approach to Understanding Tourist-Brand Relationships in Technology-Mediated Tourism Service Environments.- 7. Impact of Social Media Interaction on Customer's Brand Engagement, Emotions, Word-Of-Mouth, and Brand Relationship Quality in Luxury Hotel Brands.- 8. Social Media Influencer Sustainability Communication and Consumer-Brand Relationship: An Information Quality Perspective for Sustainable Destination Brand Marketing.- 9. The Impact of Social Media Influencers on Consumer Brand Relationship in Tourism.- 10. Tourists' Virtual Experiences to Create Sustainability: A Conceptual Model and Propositions.- 11. Key Conceptual Propositions to Engage Consumers with The Internet of Things: A Critical Scrutiny from Consumer's Perspective.- 12. The Effect of Tourism Consumers' Psychological Engagement on Consumer-Brand Relationship Strength.- 13. Modeling the Psychological Factors Driving Consumer-Brand Relationship in Tourism: A TISM and MICMAC Approach.- 14. Investigating the Role of Destination-Based Brand Authenticity and Brand Love on Tourist-Brand Interaction, Destination Brand Engagement, and Tourist Behavior.- 15. Configuring the Role of Brand Interactivity, Involvement and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector.- 16. Effect of Brand Relationship Factors on Satisfaction, Word-Of-Mouth, and Intention to Visit: Exploratory Study in the Tourism and Lodging Industry.- 17. Assessing the Service Trends, Brand Co-Creation, Service Brand Innovation, and Customer Brand Relationship in Tourism.- 18. The Role of Tourists' Attitude on Revisit Intention and Willingness to Support a Destination: Mediating Effect of Destination Attachment.- 19. From Plate to Post: Exploring The Impact of Foodstagramming on Greece's Travel Destination Image.- 20. Investigating the Effect of Social, Cultural, Personal and Demographic Factors on Revisit Intention Through the Lens of Covid-19.- 21. Effect of Tourists' Personality on Responsible Decision Making During Covid-19 and Beyond.- 22. Developing Brand Performance Through Eliciting Perceived Brand Relationship Orientation and Consumer Engagement Value.- 23. Consumer Brand Relationship Research: Emerging Knowledge Clusters and Future Research Directions.- 24. Mapping the Intellectual Structure of Destination Loyalty Literature: A Bibliometric Analysis Approach.- 25. The Role of Green Brand Equity in Enhancing Sustainable Tourism Practices: A Systematic Literature Review.- 26. Industry and Innovation Accomplishment through the Relationship Between Destination Branding and Sustainability: SDG GOAL 9 in the Tourism Sector.- 27. Anti-Consumption and Brand Avoidance in the Airline Industry.- 28. Unveiling Negative Dimensions of Customer-Brand Relationships in Tourism: A Bibliometric Analysis.- 29. Conclusion: Updating Consumer Brand Relationships and Scope for Future Research.