Digital Media Production for Beginners

Julia V. Griffey is Associate Professor of Interactive Digital Media and Media Production at Webster University, USA.

Chapter 1: Introduction: the importance of media production skills

Chapter 2: Photography

· The power of good photography

· The evolution of photography

· How a DSLR camera works

· Taking good photographs

· Expert POV: Kathleen Sanker

· Expert POV: Jennifer Silverberg

Chapter 3: Pixel-based image editing

· The evolution of pixel-based image editing

· Digital photographic images

· Properties of pixel-based images

· Manipulating pixels in a pixel-based image

· Sourcing pixel-based images

· Pixel-based image editing software

· Common image-editing tasks

· The ethics of image editing

· Expert POV: Zachary Kaufman

Chapter 4: Vector-based graphics

· What are vector-based graphics?

· Origins of vector-based graphics

· Vector-based graphic software

· Best uses of vector-based graphics

· Tools and techniques used in vector-based drawing programs

· Vector-based file formats

· Vector to pixel and pixel to vector conversion

· Design tips when creating vector-based graphics

· Sourcing vector graphics

· Expert POV: Leila Mitchell

Chapter 5: Compositing images

· Where are composited images used?

· The evolution of composited images

· How to create a composited image

· Design principles for effective image compositing

· Expert POV: Noriko Yuasa

Chapter 6: Audio recording

· The evolution of audio recording

· Why good-quality audio is important

· What makes good-quality audio

· Audio-recording techniques

· Microphones

Selecting an appropriate microphone for your recording needs

· Strategies for capturing good-quality audio

· Legal issues when recording audio

· Expert POV: Carl Nappa

Chapter 7: Editing and sharing audio

· Evolution of audio editing

· The properties and representation of sound

· Sampled sound

· Mono vs. stereo

· Audio file formats

· Audio editing

· Obtaining audio from other sources

· Exporting and sharing your audio

· Legal issues when incorporating audio into your projects

· Expert POV: John Krivit

Chapter 8: Shooting video

· The evolution of video

· The explosion of online video

· Video equipment essentials

· Video preproduction

· Video production

Legal issues when shooting video

· Expert POV: June Kyu Park

Chapter 9: Editing and sharing video

· What is video editing?

· The evolution of video editing

· Pre-editing tasks

· Video-editing software

· Sourcing video

· Video-editing tasks

· Editing style and techniques

· Exporting and sharing video

· Export POV: Bryce Bagwill

Chapter 10: Animation and motion graphics

· What is animation?

· Evolution of animation

· Evolution of motion graphics

· Forms of animation

· Uses of animation

· Uses of motion graphics

· The production process

· Animation and motion-graphics software

· Tools and techniques for the non-animator

· Expert POV: Michael Long

· Expert POV: Kristin Pratt

Chapter 11: Building websites

· Origins of the World Wide Web

· Coding a website

· Setting up web hosting and acquiring a domain name

· More complex web development

· Content management systems

· Building a website on a platform

· Principles of web design

· E-commerce sites

· Driving traffic to your site

· Expert POV: Scott Granneman

Chapter 12: Writing for media production

· Proposal writing for media projects

· Scriptwriting

· Writing for websites

· Social media writing

· Expert POV: Christy Pogorelac

Chapter 13: Soliciting and using audience feedback

· Conventional methods of soliciting audience feedback

· Soliciting audience feedback from different channels

· Leveraging digital channels for passive audience feedback

· Analyzing and implementing qualitative audience feedback

· Analyzing and implementing quantitative audience feedback

· Responding to audience feedback

· Expert POV: Bob Cuneo

· Expert POV: Heidi Singleton

Index