Feel-Good Finance

Budgeting is more than just simple math. Money impacts every aspect of our lives—including and especially our mental health.

With expert tips and guidance from a licensed financial therapist, this judgment-free book will help you take control of your money while prioritizing your financial wellness.

Picture this: You’re at a group dinner scanning the pricey menu in dread, knowing you have food at home. When it comes time to pay,  your friend proclaims, “We should split the check!” So you hand over your card, praying it’s not declined, while internally screaming, But I only got water!


If that sounds all too familiar, you’re not alone. Coined the “feel-good financial therapist,” Aja Evans can relate—and she wants to help. Feel-Good Finance peels away the layers of niceties that hinder our ability to get real and talk about money. Where other financial education books provide the “what,” this one will give you the “why.”`

Based on years of clinical practice, training, and lived experiences, Evans will equip readers with an accessible, researched-based route to financial empowerment. In this book, she will uplift you to:


Understand your unique relationship with money 
Learn the 6 most common financial attitudes—and the psychological basis behind them
Build generational wealth
Let go of financial beliefs that no longer serve you


Your mindset about money is more important than ever before, especially for women and people of color. Feel-Good Finance will prepare you to rewrite your wealth narrative, help you heal your relationship with money once and for all, and attain the financial freedom you deserve.