MyLab Marketing without Pearson eText for Consumer Behavior: Buying, Having, and Being, Global Edition

PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR

1. Buying, Having, and Being: An Introduction to Consumer Behavior

2. Consumer and Social Well-Being

 

PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR

3. Perception

4. Learning and Memory

5. Motivation and Affect

6. The Self and Gender Identity

7. Personality, Lifestyles, and Values

 

PART 3: CHOOSING AND USING PRODUCTS  

8. Attitudes and Persuasive Communications

9. Decision Making

10. Buying, Using, and Disposing

 

PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS

11. Group Influences and Social Media

12. Income and Social Class

13. Subcultures

14. Culture

 

Appendix I: Careers in Consumer Research

Appendix II: Research Methods

Appendix III: Sources of Secondary Data