Financial Confidence for Digital Agencies
Practical Inspiration Publishing (Verlag)
978-1-78860-639-4 (ISBN)
- Noch nicht erschienen (ca. Januar 2025)
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Are you short-changing your digital agency with poor financial management?
If you want to grow your profits, to be confident about your cashflow and ultimately to scale successfully, you need to become financially mature. And the bigger you become, the more this matters. But what does good financial management look like for your agency?
You have a distinctive vision for your business, which means you need a distinctive financial plan and benchmarks to get you there. And that means making finance a core part of your business, not a support function. Stop comparing yourself to other businesses, start getting clear on what results you want and confident about how to get them.
Paul Barnes has been helping creative agencies achieve this for years: discover his simple methodology and scorecard, and start your own journey to financial maturity
Paul Barnes is the Managing Director of accountancy firm and outsourced finance function, MAP, based in the UK. His award wins include Xero Most Valuable Professional, Manchester Young Financial Professional and Xero’s Most Innovative Firm. He is regularly found at Digital Agency events in the UK speaking about Agency Maturity, Growth and Financial Management.
Introduction
Part 1: The Digital Agency Growth Challenge Chapter 1: Digital agencies are different Chapter 2: Is your finance function fit for purpose? Chapter 3: Towards maturity
Part 2: The MAP Model Chapter 4: Essentials Chapter 5: Enhanced Chapter 6: Extended
Part 3: Welcome to Financial Maturity Chapter 7: Mapping strategy to figures Chapter 8: Financial leadership Chapter 9: What next?
Appendix 1: The Financial Maturity Scorecard
Appendix 2: The MAP way
Appendix 3: List of useful tools and resources
Erscheint lt. Verlag | 28.1.2025 |
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Zusatzinfo | 10 Line drawings, black and white |
Verlagsort | Tadley |
Sprache | englisch |
Maße | 140 x 216 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 1-78860-639-6 / 1788606396 |
ISBN-13 | 978-1-78860-639-4 / 9781788606394 |
Zustand | Neuware |
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