Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
Business Science Reference
979-8-3693-0818-9 (ISBN)
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Rohit Bansal is working as Associate Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 15 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 28 books with renowned national & international publishers including IGI Global USA, Scrivener-Wiley Publishing, De Gruyter, Weser Books, Scholar’s Press, Germany etc. In addition to, Dr. Rohit has published 150 research papers and chapters in journals of repute including Scopus indexed as well as edited books. He has also presented papers in 50 conferences and seminars. His area of interest includes marketing management, organizational behaviour, services marketing, customer engagement, digital marketing, human resource management and organizational development. He is on Editorial Advisory Board as a member in 125 national and international peer reviewed journals. He has acted as session chair in many international conferences. Abdul Hafaz Ngah is currently a Senior Lecturer at the Faculty of Business, Economy and Social Development, University of Malaysia Terengganu. He received his PhD in technology management (halal supply chain) from Universiti Malaysia Pahang. His research interests are in technology management, halal logistics and supply chain, halal food, pharmaceuticals, cosmetics, technology adoption, consumer behaviour and tourism management. Abdul Hafaz Ngah is the corresponding author and can be contacted at: hafaz.ngah@umt.edu.my. Aziza Chakir is a Senior Lecturer, Keynote Speaker and currently serve as a HDR professor in the university Hassan II. Her research interests include in the area of Computer Engineering, Information Systems, Digital culture, Software Engineering, Knowledge Transfer Technology, IT Governance, Cloud Computing, Suitable Development (Green IT..), Machine Learning, Big Data, Data mining... She is currently working on many projects such as "Green computing", "Ecological frameworks".. Nishita Pruthi is a research scholar at Institute of Management Studies and Research, Maharshi Dayanand University. She has published research articles in Scopus and SCIE indexed journals. She has also contributed chapters in edited books published by IGI Global, Bentham Science and Emerald etc. She participated in various international conferences. She can be contacted at pruthinishita@gmail.com.
Erscheint lt. Verlag | 24.1.2024 |
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Reihe/Serie | Advances in Business Information Systems and Analytics |
Sprache | englisch |
Maße | 178 x 254 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-13 | 979-8-3693-0818-9 / 9798369308189 |
Zustand | Neuware |
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