Rating Scales and Checklists
Evaluating Attitudes, Behavior and Personality
Seiten
1996
John Wiley & Sons Inc
978-0-471-12787-1 (ISBN)
John Wiley & Sons Inc
978-0-471-12787-1 (ISBN)
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This book discusses rating scales, checklists, and attitude scales - a family of research instruments widely used in psychology, business, advertising, and all areas of attitude research. It explores the construction of these instruments, their validity and reliability testing, and the wide range of the applications.
LEWIS R. AIKEN, PhD, is Professor of Psychology at Pepperdine University. He received his doctorate in psychometrics from the University of North Carolina. His other books include Assessment of Intellectual Functioning, Personality Assessment Methods and Practices, and Psychological Testing and Assessment, Eighth Edition.
Conceptual and Historical Background. Constructing and Scoring Rating Scales and Checklists. Item Analysis, Standardization, and Reliability. Validity and Statistical Methods for Research. Assessment in Business and Industry. Educational and Developmental Assessment. Personality and Clinical Assessment. Assessment of Attitudes and Values. Appendices. Endnotes. References. Indexes.
| Erscheint lt. Verlag | 23.4.1996 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 160 x 236 mm |
| Gewicht | 652 g |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Test in der Psychologie |
| Geisteswissenschaften ► Psychologie ► Verhaltenstherapie | |
| Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-471-12787-6 / 0471127876 |
| ISBN-13 | 978-0-471-12787-1 / 9780471127871 |
| Zustand | Neuware |
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