Public Relations Strategies and Tactics
Longman (Verlag)
978-0-321-01547-1 (ISBN)
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The student edition of PUBLICS: Public Relations Research Software, developed by Glen T. Cameron of the Henry Grady College of Journalism and Mass Communication at the University of Georgia, and Tim Herzog of Two Bits Worth, Inc., is a stand-alone software program designed to help you demystify the public relations research process. Focusing on survey design and analysis, this program can assist you in your coursework as well as your future work in the public relations field! The Student Edition, available for DOS and Macintosh platforms, is accompanied by an instructional pamphlet.
Part 1: Role: 1. What is Public Relations?
1. The Evolution of Public Relations.
2. Ethics and Professionalism.
3. The Individual in Public Relations.
4. Public Relations Departments and Firms.
Part 2: Process:
5. Research.
6. Program Planning.
7. Communication.
8. Evaluation.
Part 3: Strategy:
9. Public Opinion and Persuasion.
10. The Audience and How to Reach It.
11. Public Relations and the Law.
Part 4: Application:
12. Corporations.
13. Politics and Government.
14. International Public Relations.
15. Membership Organizations.
16. Social, Cultural and Health Agencies.
17. Education.
18. Entertainment, Sports and Travel.
Part 5:
19. The Internet and other New Technologies.
20. Written Tactics.
21. Spoken Tactics.
22. Visual Tactics.
23. A Public Relations Glossary.
Bibliography.
Credits.
Index.
| Zusatzinfo | Ill.(some col.). |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 197 x 248 mm |
| Gewicht | 1058 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-321-01547-9 / 0321015479 |
| ISBN-13 | 978-0-321-01547-1 / 9780321015471 |
| Zustand | Neuware |
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