The Robert Collier Letter Book (eBook)

Robert Collier (1885–1950) was an American author of self-help, and New Thought metaphysical books in the 20th century. He was born in St. Louis, Missouri, and was immersed in a Christian Science background from an early age, which influenced his philosophical outlook and literary style. One of his most well-known books, 'The Secret of the Ages' (1926), encapsulates his belief in the power of personal belief and the role it plays in the personal and professional success. Collier's writing style is often described as inspiring and motivational, blending psychological insights with a mystic appeal, aiming to unlock potential in his readership. Perhaps one of the most indispensable works he has left behind for business writers and marketers is 'The Robert Collier Letter Book,' which has been an essential resource for those wanting to master the craft of effective marketing and salesmanship through the written word. In this seminal work, Collier combines his understanding of human psychology with concrete examples of successful letters and analyses their effectiveness. His teachings continue to influence the fields of advertising and motivational writing. Despite the era in which he wrote, his works remain relevant, with principles applicable to modern-day personal development and entrepreneurship. Collier's contribution to the genre of self-help and business communication establishes him as a significant figure during the early 20th-century American literary scene.