Business Research Methods with Student CD-ROM

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus  of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant. www.linkedin.com/in/pamelaschindler/

Part I: Introduction to Business Research 1. Research in Business

2. Addressing Management Problems with Scientific Thinking

3. The Research Process

4. The Research Proposal

5. Ethics in Business Research

Part II. The Design of Research

6. Design Strategies

7. Sampling Design

8. Measurement

9. Measurement Scales

Part III: Sources and Collection of Data

10. Exploring Secondary Data

11. Survey Methods: Communicating with Respondents

12. Instruments for Respondent Communication

13. Observational Studies

14. Experimentation

Part IV: Analysis and Presentation of Data

15. Data Preparation and Description

16. Exploring, Displaying, and Examining Data

17. Hypothesis Testing

18. Measures of Association

19. Multivariate Analysis: An Overview

20. Presenting Results: Written and Oral Reports Cases

Appendixes

A. Core Business Reference Sources: Printed and Electronic Resource Title List

B. Decision Theory Problem

C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project

E. Nonparametric Significance Tests

F. Selected Statistical Tables