The Spread of Yield Management Practices
Physica (Verlag)
978-3-7908-1582-5 (ISBN)
Some strategic aspects of a YMS implementation.- Yield management in advanced systems of hotel management.- How to yield value: the Janus perspective.- Human issues and the introduction of a yield management system. A case study of a 4* chain hotel.- Yield Management and trust: the effect of variable pricing on consumer trust in a restaurant brand.- Controlling the yield management process in the hospitality business.- Yield management: new applications.- Revenue management in visitor attractions: a case study of the EcoTech Centre, Swaffham, Norfolk.- Revenue management in the restaurant sector.- Revenue management and food service businesses: the case of Italy.- Recent events, challenges and options in revenue management.- Information instruments for a YMS in the hospitality industry.- Microsoft Fidelio: Opus 2 overview.- e-yield(TM) technical brief.
Erscheint lt. Verlag | 4.10.2005 |
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Zusatzinfo | XVI, 154 p. 9 illus. |
Verlagsort | Heidelberg |
Sprache | englisch |
Maße | 155 x 235 mm |
Gewicht | 275 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
Schlagworte | business • Hotel Management • Management • Optimization • organization • Restaurant • Restaurant Management • Revenue Management • Tourism • Yield Management • Yield Management System |
ISBN-10 | 3-7908-1582-9 / 3790815829 |
ISBN-13 | 978-3-7908-1582-5 / 9783790815825 |
Zustand | Neuware |
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