Achieving Fair Value

Mark C. Scott graduated with a First Class Honours Degree from Christ Church College, Oxford. He completed an M.Phil at Cambridge University and an MBA at Harvard Business School. He originally trained as a management consultant, working for Michael Porter at Monitor Company, and subsequently joined WPP Group plc, the world's largest marketing services group. In 1998 Mark left WPP to help form Lighthouse Global Network, a start--up marketing services group acquired in 2000 by Cordiant Communications in a deal valued at $600m. Mark is a director of the Ashridge Strategic Management Centre, and continues to be involved in the consolidation of professional services firms. He is the author of four books with John Wiley & Sons including The Professional Service Firm and Value Drivers.

Acknowledgements. The fair value process. Introduction: What is "fair value" and why does it matter? PART ONE: THE IMPERATIVE FOR A FAIR VALUE STRATEGY. 1. Getting the goals right. 2. Why do the markets get it wrong? 3. Understanding the institutional fund manager. PART TWO: THE BUILDING BLOCKS OF FAIR VALUE. 4. Towards a fair value strategy. 5. Determining fair value. 6. Targeting value--determining investors. 7. Profiling value determining investors. PART THREE: DELIVERING A FAIR VALUE STRATEGY. 8. Towards fair value levers. 9. Deciding how much to tell investors. 10. Deciding how to tell investors. 11. The role of management quality. PART FOUR: THE CHALLENGE OF MANAGING FOR FAIR VALUE. 12. Managing a fair value strategy. 13. What to expect from the next decade. Bibliography. Index.