Venture Clienting

Tobias Gutmann is Assistant Professor at EBS Business School, where he is the Head of the Siemens Product Innovation Lab. He is based in Munich, Germany. Sebastian Greiss advises clients at 27pilots, a Deloitte business, in establishing and operating Venture Client units and founded StationX, the Venture Client Unit, at Siemens Mobility. He is based in Munich, Germany. Christian Hüttenhein founded BoschIndustry Consulting and was the Venture Partner and Co-Founder of Open Bosch, the Venture Client Unit of the Bosch Group. He is based in Frankfurt, Germany.

Section - ONE: Exploring Venture Clienting;


Chapter - 01: Introduction;
Chapter - 02: The history of corporate venturing – the path to Venture Clienting;
Chapter - 03: The corporate venturing toolbox – the Swiss Army knife of corporate innovation;
Chapter - 04: Venture Clienting – defining the concept;


Section - TWO: Venture Clienting in action;


Chapter - 05: Laying the groundwork with strategy;
Chapter - 06: The basics – organization, infrastructure, communication;
Chapter - 07: The process;
Chapter - 08: Enabling processes;
Chapter - 09: Governance and control;
Chapter - 10: Culture and stakeholder management;


Section - THREE: Challenges, solutions and possibilities;


Chapter - 11: Challenges and solutions – overcoming the hurdles of Venture Clienting;
Chapter - 12: The future – trends and predictions in Venture Clienting;
Chapter - 13: Closing thoughts – the future of corporate innovation and strategic consideration;

"In the past years, Venture Clienting has evolved into one-if not the most essential-tool in corporate venturing. While Venture Clienting has developed into a brand name of its own, it is important to note that there is no one-size-fits-all approach to it. Every corporation has its own challenges, structure, regulations, processes and peculiarities. The key to success is to tailor the concept of effective, business-driven startup collaboration to fit the corporate environment. This book is an invaluable resource for all corporate venturing leaders and practitioners, as it shares the best practices from various industry experts and key learnings of their journeys - and thus, provides inspiration on how to design and develop your Venture Clienting activities."

"A compelling guide on effective corporate-startup collaborations. Its insights resonate with Rosberg Ventures' approach on building the bridges to select corporates for portfolio companies. A must-read for forward-thinking investors and entrepreneurs alike!"

"In an era marked by constant transformation and a high demand for dynamism paired with effective innovation, this book emerges as an inspiration for organizations seeking to navigate the complexities of today's business. The provided practical frameworks and real-world examples, offer valuable insights for any organization to unlock the power of startups. The authors' deep dive into the relationship between established corporates and dynamic startups through Venture Clienting is not only contemporary but essential."

"In today's rapidly evolving digital landscape, the collaboration between startups and established corporates is indispensable for successful adaptation and integration across industries. This book offers pragmatic strategies and concrete examples to guide organizations in leveraging these partnerships effectively. Through the Venture Clienting framework, it demonstrates how startups infuse agility and innovation, while corporates provide resources and scale. Embracing this approach is crucial for businesses aiming to navigate the tech revolution, fostering a culture of innovation and adaptability essential for sustained success."

"Finally, there is a book dedicated to Venture Clienting! For several years now, we at MAHLE and many other industrial companies have been promoting successful cooperation with startups. But what are the best ways, the most efficient structures, and the most promising methods to generate impact? With this book, the three authors have condensed all their personal experience and knowledge from numerous conversations with startups and corporations. In a surprisingly simple way, the different expectations, the successive interactions and specific roles are explained and visualized. This book is my clear recommendation to all innovation managers in corporations and founders who want to work together successfully!"

"A wonderfully comprehensive book with concrete tips on the introduction as well as the implementation of Venture Clienting. Particularly in the parts on challenges, you can tell that this book was written by experienced practitioners."

"Following the idea that 'collaboration is the new competition,' this book offers a concise, impactful guide to Venture Clienting, a lean approach for pragmatic collaboration that improves how businesses innovate together. A must-read for leaders looking to harness the power of partnerships for growth."