Innovative Internal Communication

Joanna Parsons is an award-winning communications consultant, author and trainer based in Dublin, Ireland. She is the Founder and CEO of The Curious Route. She sat on the Board of Directors with the Institute of Internal Communications (IoIC) and in 2022 was awarded an IoIC Fellowship in recognition of her contribution to the profession. Previously she was Head of Internal Communications with An Garda Síochána, the Irish national police force. She is a Lecturer in Strategic Internal Communication with the Public Relations Institute of Ireland.

Chapter - 00: Introduction;
Chapter - 01: What on earth is internal communication?;
Chapter - 02: Innovation matters;
Chapter - 03: Innovation in internal communication;
Chapter - 04: Best practice stifles innovation;
Chapter - 05: Overcoming the obstacles to innovation;
Chapter - 06: The innovator’s mindset;
Chapter - 07: Embracing boredom to drive innovation;
Chapter - 08: Fuelling innovation through cross-disciplinary learning;
Chapter - 09: Measurable experiments using the scientific method;
Chapter - 10: Do you embrace or resist technology?;
Chapter - 11: Create a lasting impact;

"Internal Communications has been a misunderstood and ill-defined profession since the beginning. Even those of us who do it for a living have had a hard time explaining what we do, much less defining the business value of it. Until now. Joanna is a wonderfully talented voice in our profession, with the uncanny ability to cut right to chase and the audacity to believe that internal communications can actually be innovative. This work is refreshing, provocative, honest and from the heart."

"Joanna is not only an expert in the area of internal communications but a thought-leader. This book is crammed with practical advice for Internal Comms professionals whether they are a novice or veteran."

"Having overseen internal communications in three big organisations I thought I knew most things about the profession. But, with the turn of every page I learnt something new. Beautifully written and insightful I recommend Joanna's book to anyone in communications regardless of their level of experience, ability or seniority."

"This book stands as your ultimate guide, whether you're starting out in your career journey, are a seasoned professional, or simply curious about the world of internal communication. It seamlessly blends thought-provoking insights with relatable anecdotes, offering practical advice that is enriched by data and research. This is a book you'll revisit for timeless wisdom and guidance!"

"Joanna's book is full of practical, easy-to-understand advice for communicators who want to demonstrate impact in their work. If you're an internal communication professional who wants to progress in your career and lead with a curious mindset, this book is for you!"

"Joanna gives us a compelling call to action to lead with curiosity so we can bring competitive advantage not just to ourselves, but to the organizations we serve as well. Let's throw out best-practice and innovate!"

"Don't let the title of this book fool you. It's not about how to be more innovative in your internal communication in terms of your channels and technology. It's much more about how you can be more curious as an internal communicator. Joanna discusses what innovation really is and how curiosity and measurement go hand in hand. It is a great read for anyone getting started in internal communication, looking to understand the importance of asking the right questions and having the right mindset to lead internal communication in the future."