Transformational Sales Leadership

Christine A. Eastman is a Teaching Fellow and Senior Fellow of the Higher Education Academy. Her research centres on professional practice, leadership, assessment innovation, and the re-conceptualisation of continuing professional development. She contributes to the leadership programme at Lancaster University, where she lectures on the integration of American literature into a business curriculum as well as contributing to various leadership initiatives through a literary lens. A qualified coach with unique experience in facilitating the journey from manager to leader for professions, she has worked with a wide range of both national and international businesses. Phill McGowan’s career has spanned both industry and academia. For 25 years, he was an entrepreneur and founded, ran and sold several successful businesses. He then provided business consultancy, programme and project management and interim management services to several medium and large technology firms. He holds an MA in Sales Management and a PhD in Buyer-Seller Relationships. Recently, he has held academic teaching and management roles. Beth Rogers is a Visiting Fellow at Cranfield School of Management. After a career in the IT sector and consultancy, she moved to Higher Education. She pioneered and championed sales education in the business curriculum, contributing to a number of programmes in Europe.

1. Leadership in the digital future - a model for moving forward 2. How the DISC assessment tool builds and develops relationships for sales professionals 3. Coaching salespeople through personal change: Redemption for Willy Loman 4. The evolution of emotional intelligence in corporate life and its importance in both leadership and the sales culture 5. Should journalling matter to organizational leaders? 6. Learning from myth to empower individuals to create long-lasting narratives and personal branding in organizations 7. Transforming lives and business through service-minded leadership 8. The emperor's new communication dilemma: How the use of storytelling can help management communicate better with their teams 9. My leadership narrative 10. If we want things to stay as they are, things will have to change 11. A Winning Team - Reflections on leadership challenges 12. Humanifying leadership for the twenty-first century