Microeconomics and Behavior: 2024 Release ISE

Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.

PART 1: INTRODUCTION 
 1 Thinking Like an Economist 
 2 Supply and Demand 

PART 2: THE THEORY OF CONSUMER BEHAVIOR 
 3 Rational Consumer Choice 
 4 Individual and Market Demand 
 5 Applications of Rational Choice and Demand Theories 
 6 The Economics of Information and Choice under Uncertainty 
 7 Departures from Standard Rational Choice Models (With and Without Regret) 

PART 3: THE THEORY OF FIRM AND MARKET STRUCTURE 
 8 Production 
 9 Costs 
 10 Perfect Competition 
 11 Monopoly 
 12 A Game-Theoretic Approach to Strategic Behavior 
 13 Oligopoly and Monopolistic Competition 

PART 4: FACTOR MARKETS
 14 Labor 
 15 Capital 

PART 5: GENERAL EQUILIBRIUM AND WELFARE 
 16 Externalities, Property Rights, and the Coase Theorem 
 17 General Equilibrium and Market Efficiency 
 18 Government