Force for Good

As a leader, understand how you can navigate from behaviours that solely lead to profit, profit, profit, to behaviours that lead to profit, people, purpose and planet.

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As the business world pivots from profit to purpose, leaders need to access a new set of behaviours, tools and approaches to stay motivated, authentic and successful.

Force for Good will help leaders examine whether their current behaviours, ways of working and business strategies are appropriate to the ethical, intellectual and emotional challenges of the purpose-driven business life. John Blakey proposes that without new ways of working, purpose-driven leaders will become increasingly alienated, confused and ill-prepared for the challenges and transforming their business.

Force for Good explores the practical challenges facing purpose-leaders. Taking abstract or confusing jargon-fuelled terms, the book provides a collection of common sense techniques and practical tools that any busy, performance-focused leader can quickly deploy to build better and more purposeful organizations.