Data-driven Retailing
Springer International Publishing (Verlag)
978-3-031-12964-3 (ISBN)
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
lt;b>Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).
Part I. Pricing.- Chapter 1. The Retailer's Pricing Challenge.- Chapter 2. Understanding Demand and Elasticity.- Chapter 3. Improving the List Price.- Chapter 4. Optimizing Markdowns and Promotions.- Part II. Inventory Management.- Chapter 5. Product (Re-)distribution and Replenishment.- Chapter 6. Managing Product Returns.- Part III. Marketing.- Chapter 7. The Case for Algorithmic Marketing.- Chapter 8. Better Customer Segmentation.- Chapter 9. Anticipate What Customers Will Do.- Chapter 10. Anticipate When Customers Will Do Something.- Part IV. Conclusion.- Chapter 11. Where Retail Is Headed Next.
| Erscheinungsdatum | 08.10.2023 |
|---|---|
| Reihe/Serie | Management for Professionals |
| Zusatzinfo | XV, 257 p. 53 illus., 9 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Gewicht | 422 g |
| Themenwelt | Wirtschaft |
| Schlagworte | Algorithmic marketing • Algorythmic marketing • Customer Centricity • Customer Lifetime Value • Customer loyalty • Customer Relationship Management • data analytics • Data Warehousing • Demand forecasting model • Dynamic Pricing • Inventory Management • machine learning • Markdown management • Marketing Automation • Merchandising • Price Strategy • Pricing • product distribution • Product Lifecycle • Retail |
| ISBN-10 | 3-031-12964-4 / 3031129644 |
| ISBN-13 | 978-3-031-12964-3 / 9783031129643 |
| Zustand | Neuware |
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