Human Relations Management in Tourism

Explores the intersection of marketing management, human resource management, and the latest trends in the tourism industry. The book thoroughly explores how internal marketing and employee satisfaction and empowerment play pivotal roles in shaping tourism management.

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In the competitive world of the tourism sector, effective human resources management has become a critical factor in determining the success and sustainability of organizations. Human Resources Management in the Tourism Sector delves into the key aspects of this essential discipline, exploring the intersection of marketing management, human resource management, and the latest trends in the tourism industry. As the world faces unprecedented challenges and other crises, the book highlights the enduring effects on individuals, businesses, communities, and destinations. Occupational stress, an ongoing concern in the hospitality industry, can lead to conflict among team members or between employees and their roles. By shedding light on this issue, the book seeks to offer valuable insights to undergraduate students, graduate students, professionals, practitioners, and researchers involved in the field of tourism management. Amidst the technological advancements that have shaped the modern era, managers have come to recognize that their most valuable asset is their human capital. Thus, this book underscores the significance of prioritizing people and their well-being to achieve sustainable productivity and outstanding results. With globalization intensifying market competition, differentiation becomes a key driver for organizations. The book thoroughly explores how internal marketing and employee satisfaction and empowerment play pivotal roles in shaping tourism management. As work practices and human resource guidelines undergo transformation in response to the pandemic context, the book provides a thoughtful reflection on the new trends and practices emerging in Human Resources and Marketing Management within the tourism industry. Some of the focal points include the exploration of Green Human Resources, The Human Resource Balanced Scorecard (HRBSC), corporate events, team-building trends, employee empowerment, job satisfaction, and best practices in human resource management specific to the tourism sector. By analyzing these critical dimensions, the book equips readers with valuable insights and strategies to navigate the challenges and opportunities posed by the ever-changing landscape of the tourism industry.