Digital Marketing (eBook)

Essential reference and test prep for students in the digital marketing college course, and a great tool for business professionals. This handy six page reference is perfect for those in marketing and a must-have for those who are not but need to understand the concepts, terms, and principles of digital marketing for communication in and across teams for business planning and development. Author, professor and business consultant Dr. Kyle Allison uses his multi-faceted knowledge and experience from teaching and consulting to give you succinct need-to-know facts in our famous QuickStudy format that offers more answers per page than any other source. Color coded sections bulleted for easy access were developed to see the whole scope of how the details fit together for a price that cannot be beat for the knowledge gained. Adopt this tool for your students, or add it to your business team toolbox. 6 page digital guide includes: Digital Marketing Funnel Goals & Key Terms SEO Framework SEM Framework Step-by-Step SEM Bidding Process Mobile Marketing SMS Marketing Framework Mobile App Marketing Framework Mobile Web & Responsive Design Framework Email Marketing Best Practices Benefits Challenges Types Social Media Marketing Best Practices Benefits Challenges Types Influencer Marketing Best Practices Digital Media Types Paid Media Owned Media Earned Media Digital Marketing Analytics & Metrics Analytics Framework Digital Marketing Datatypes Digital Marketing Metrics