Introduction to Business (eBook)

Ultimate quick reference for the essentials of business succinctly written by author and professor Dr. Kyle Allison to support students taking an introduction to business college course. For professionals without an academic background in business this guide offers a bird's-eye view of the structure as a whole broken down departmentally, with the role each area plays, defining jargon, plus key processes and strategy. This 6-page guide packs in the answers you need with color coded sections in an outline format designed for finding facts fast. Boost grades for class or increase your business knowledge to help your career goals, either way this value cannot be missed.6-page reference guide includes:The Business EnvironmentBusiness TypesForms of Business OwnershipBusiness EthicsB2C vs B2B Business ModelsBusiness Management & LeadershipKey ResponsibilitiesManagerial ProcessKey Management SkillsBusiness DepartmentsMarketingFinance & AccountingOperations & Supply Chain ManagementInformation TechnologyEnterprise Resource Planning (ERP) SystemsInformation Management Technology (IMT)Human ResourcesCustomer ServiceBusiness StrategySix Elements of Business StrategyThree Levels of StrategyStrategy FormulationSWOTStrategic ManagementBusiness IntelligenceKey FactorsTechnologiesKey Benefits