Modern Corporations and Strategies at Work
Springer Verlag, Singapore
978-981-19-4650-9 (ISBN)
The future of world economy and international business is shaped by large modern corporations and their rapidly changing business, management and marketing strategies.
Strategies are integral to growth, expansion and sustainability of modern corporations. The agile strategies are central to overcome challenges of the turbulent times accelerated by risks, pandemics, wars, political instabilities and environmental disasters. This book on ‘Modern Corporations and Strategies at Work’ focuses on different strategies followed by corporations. This book makes critical reading of corporate strategies and evaluates them. This book offers insights into the way corporations develop and implement strategies to face different challenges. This book explores wider world of corporate strategies and their limitations.
The future of world economy and international business is shaped by large modern corporations and their rapidly changing business, management and marketing strategies. This book explores the way modern nation states are standing behind the corporations to ensure that their strategies are successful in a world of complex challenges. This book further examines how collaborations between the state and modern corporations are part of the corporate strategy at work today. Further how modern strategies are integral to the start, growth, expansion and sustainability of modern corporations. This book explores operational agilities and organisational abilities of modern corporations to engage with diverse challenges and overcome the crisis. The volatile business environment is creating conditions of instabilities for the market to function effectively and efficiently. Such conditions are weakening all agents and structures operating within international business and world economy.
This book argues that there is an urgent need for a profound reshaping of the corporate strategies to deal with a post pandemic society. It is perhaps as far reaching as that the remaking of corporate strategies are in the crossroads today due to its intrinsic profit motives. The remaking of modern corporate strategy comes in the wake of pestilence of a global health crisis; its full impacts are yet to be felt, evaluated and understood. A comprehensive shift in corporate strategy from formulation, implementation and evaluation to remaking is at the heart of this transformations in the working of the corporations and their fundamental ideological apparatus.
Prof. Bhabani Shankar Nayak is a political economist and works as Professor of Business Management and Programme Director of Strategic Business and Management at the University for the Creative Arts, UK. His research interests consist of closely interrelated and mutually guiding programmes surrounding political economy of development, religion, business, and capitalism. He is the author of Creative Business Education (2022), Political Economy of Development and Business (2022), Modern Corporations and Strategies at Work (2022), Disenchanted India and Beyond (2020), China: The Bankable State (2021), Hindu Fundamentalism and the Spirit of Global Capitalism in India (2018) and Nationalising Crisis: The Political Economy of Public Policy in India (2007). Dr Naznin Tabassum is a Senior Lecturer in Strategy and Leadership at the University of Derby. She worked at Coventry University as a Lecturer, Deputy Course Director [BA (hons) Business Management] and Lead Progress Coach. She hasalso taught at Teesside University, Northumbria University, Bradford College and Leeds Beckett University. Her research is around corporate strategy, organisation behaviour, women in management & leadership, women & corporate governance and feminism
Organisational culture and gender stereotypes in technology industry; a comparative study of the AMD and Nvidia.- Introduction- Understandings of organisational culture.- Approaches and models to study organisational culture.-Exploring organisational culture.- Significance of gender-diverse organisational culture.- The Cultural Web model.- Cultural Web model as a tested model.
| Erscheinungsdatum | 17.09.2023 |
|---|---|
| Zusatzinfo | 20 Illustrations, color; 17 Illustrations, black and white; X, 138 p. 37 illus., 20 illus. in color. |
| Verlagsort | Singapore |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | 7Ps of marketing • Business Strategy • Corporate Social Responsibility • Corporate Strategy • Marketing Practices • Modern Corporations • Organisational Culture • Strategic Business • Strategies at Work |
| ISBN-10 | 981-19-4650-7 / 9811946507 |
| ISBN-13 | 978-981-19-4650-9 / 9789811946509 |
| Zustand | Neuware |
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