Handbook of Social Computing

Edited by Peter A. Gloor, Research Scientist, MIT Center for Collective Intelligence, Cambridge, Francesca Grippa, Professor of Business Strategy, College of Professional Studies, Northeastern University, US, Andrea Fronzetti Colladon, Associate Professor of Business Management and Analytics, University of Perugia, Italy and Aleksandra Przegalinska, Associate Professor and Vice-Rector, Kozminski University, Poland

Contents:

Introduction – Social computing: panacea or abyss? xv
Peter A. Gloor, Francesca Grippa, Andrea Fronzetti Colladon and Aleksandra Przegalinska

PART I INTRODUCTION TO SOCIAL COMPUTING
1 Network data visualization 2
Walter Didimo, Giuseppe Liotta and Fabrizio Montecchiani
2 Exponential random graph models: explaining strategic patterns of
collaboration between artists in the music industry with data from Spotify 12
Claudia Zucca
3 Knowing what you get when seeking semantic similarity: exploring
classic NLP method biases 27
Johanne Saint-Charles, Pierre Mongeau and Louis Renaud-Desjardins

PART II PREDICTION WITH ONLINE SOCIAL MEDIA
4 Chasing the Black Swan in cryptocurrency markets by modeling
cascading dynamics in communication networks 48
Christian Schwendner, Vanessa Kremer, Julian Gierenz, Hasbi Sevim,
Jan-Marc Siebenlist and Dilber Güclü
5 Presidential communications on Twitter during the COVID-19
pandemic: mediating polarization and trust, moderating mobility 74
Mikhail Oet, Tuomas Takko and Xiaomu Zhou
6 COVID-19 Twitter discussions in social media: disinformation, topical
complexity, and health impacts 100
Mikhail Oet, Xiaomu Zhou, Kuiming Zhao and Tuomas Takko

PART III MEASURING EMOTIONS
7 Predicting YouTube success through facial emotion recognition of
video thumbnails 141
Peter-Duy-Linh Bui, Martin Feldges, Max Liebig and Fabian Weiland
8 Do angry musicians play better? Measuring emotions of jazz musicians
through body sensors and facial emotion detection 158
Lee J. Morgan and Peter A. Gloor
9 Using plants as biosensors to measure the emotions of jazz musicians 172
Anushka Bhave, Fritz K. Renold and Peter A. Gloor

PART IV APPLICATIONS IN BUSINESS AND MARKETING
10 How does congruence between customer and brand personality
influence the success of a company? 189
Tobias Olbrück, Peter A. Gloor, Ludovica Segneri and Andrea Fronzetti Colladon
11 Netnography 2.0: a new approach to examine crowds on social media 215
Mathias Efinger, Xisa Lina Eich, Marius Heck, Dung Phuong Nguyen, Halil
Ibrahim .zlü, Teresa Heyder and Peter A. Gloor
12 Crowdfunding success: how campaign language can predict funding 232
Andrea Fronzetti Colladon, Julia Gluesing, Francesca Greco, Francesca
Grippa and Ken Riopelle
13 Design, content and application of consent banners on plastic
surgeon websites: derivation of a typology and discussion of possible
implications for data analytics and AI applications 247
Michael Beier and Katrin Schillo

PART V MORE SUSTAINABILITY THOUGH SOCIAL COMPUTING
14 Creating a systematic ESG (Environmental Social Governance) scoring
system using social network analysis and machine learning for more
sustainable company practices 263
Aarav Patel and Peter A. Gloor
15 Two chambers, no silver bullets: the growing polarity of climate change
discourse 277
Jacek Mańko and Dariusz Jemielniak

PART VI HUMAN INTERACTION WITH OTHER SPECIES
16 Plants as biosensors: tomato plants’ reaction to human voices 292
Patrick Fuchs, Rebecca von der Grün, Camila Ines Maslaton and Peter A. Gloor
17 Prototyping a mobile app which detects dogs’ emotions based on their
body posture: a design science approach 308
Alina Hafner, Thomas M. Oliver, Benjamin B. Paßberger and Peter A. Gloor

PART VII TEACHING AI FOR SOCIAL COMPUTING
18 Say ‘yes’ to ‘no-code’ solutions: how to teach low-code and no-code
competencies to non-IT students 328
Monika Sońta and Aleksandra Przegalińska-Skierkowska