Social Media and Online Consumer Decision Making in the Fashion Industry

Theodore Tarnanidis is an Adjunct Lecturer at the International Hellenic University & Researcher in Applications of MCDA in Digital Marketing at the department of Business Administration, University of Macedonia, Greece. He made his post-doc research in the area of sustainable entrepreneurship from the University of Macedonia. He obtained a Ph.D. from the University of London Met., UK. He received his M.B.A from Liverpool University, UK and is a graduate from the University of Macedonia (Business Administration) and Alexander Technological Educational Institute (Marketing). His research focuses on Decision-Making Processes in Sustainable Innovations and Entrepreneurship, Conjoint Models and preference measurement techniques, modelling of purchases and consumer behaviour. His work has been published in various internationally renowned scientific conferences ( ) and in journals ( World Review of Entrepreneurship, Management and Sustainable Development, ). Eyridiki Papachristou is an Assistant Professor at International Hellenic University, School of Design Sciences, Faculty of Creative Design and Clothing. Mike Karypidis is an Assistant Professor at International Hellenic University, School of Design Sciences, Faculty of Creative Design and Clothing. Vasileios Ismyrlis holds the position of Statistician at the Greek Statistical Authority (EL.STAT) since the April of 2014 and he is an Adjunct Lecturer and a researcher at Hellenic Open University. He had also been an administrative employee for eleven years, in the social insurance institute IKA-ETAM. He has also a two-years of experience in a bank and an experience teaching financial and statistical lessons in vocational post-secondary education and universities. He graduated with a degree in "Statistics and Insurance sciences" from the University of Piraeus. His postgraduate studies are in the field of "Quality Assurance". He obtained his Ph.D. in "Quality management and Multidimensional statistics", from the Department of Business Administration of the University of Macedonia, Greece. He had authored eighteen journal articles and conference proceedings publications. Mr. Ismyrlis’ current research interests include Multidimensional statistics, Applied statistics, Social Statistics, Biostatistics, Human resources management, Quality management, and Time series. He has fluency in the written and spoken English language and an adequate knowledge of French.