What Is Influencer Marketing, The Benefits Of Companies Implementing Influencer Marketing Activities, How To Implement Influencer Marketing Activities, And The Best Social Media Platforms For Companies To Implement Influencer Marketing Activities On (eBook)

This essay sheds light on what is influencer marketing, demystifies the benefits of companies implementing influencer marketing activities, explicates how to implement influencer marketing activities, and reveals the best social media platforms for companies to implement influencer marketing activities on. Succinctly stated, influencer marketing is deemed to be a form of marketing that involves leveraging influencers to promote product offerings and/or service offerings. Being able to leverage influencer marketing activities often involves buying product placements from influencers so that influencers are willing to feature your company's product placement in their social media content. Influencers often sell product placements to companies at exorbitant premium prices. World renowned influencers have sizeable followings across social media platforms and also have tremendous clout. World renowned influencers have an extensive reach. World renowned influencers can influence the purchasing decisions of their followings on social media platforms with extreme ease. If a world renowned influencer has sizeable followings across social media platforms that are comprised of customers who are also apart of your company's target market, then it can provide your company with easy access to its target market if you are willing to purchase a product placement from the world renowned influencer. The world renowned influencer who has sizeable followings across social media platforms that are comprised of customers who are also apart of your company's target market is able to promote your company's product to his followings on social media platforms by profusely gushing about the product's best features in a video if you are willing to concede to paying a steep premium price to purchase a purchase a product placement from the world renowned influencer. Companies are often amenable to buying product placements from world renowned influencers who have massive followings across social media platforms that are comprised of customers who are also apart of the company's target market. It is significantly easier to raise product awareness and elicit product sales when your company is able to purchase product placements from a world renowned influencer who has massive followings across social media platforms that are comprised of customers who are also apart of your company's target market. World renowned influencers are also able to feature product placements in their content on their social media channels. Content on social media platforms that features a product placement does not perish once a company's marketing budget is depleted. In stark contrast to pay-per-click advertisements that perish once a marketing budget is depleted, content on social media platforms that features a product placement can remain on social media channels for centuries as long as the social media platforms do not become defunct that hosts the content that features a product placement. The utilization of influencer marketing activities renders prospective customers all the more inclined to buy your company's product offerings. People are trustful of world renowned influencers and are keen on buying products that their favorite world renowned influencers are willing to fervently endorse in their social media content. Influencer marketing is a form of marketing that is not just solely reserved for world renowned influencers on social media platforms to offer their premium priced influencer marketing services to companies. Professional athletes, famous celebrities, famous actors, and famous artists can also of offering their premium priced influencer marketing services to companies. Companies are eager to avail themselves of the opportunity to procure product placements from world renowned influencers who have enormous followings across social media platforms.