Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

|Andreas Masouras - Editor| teaches at the University of Neapolis in Pafos. He is expertise in Marketing Management and Qualitative Social Research. Dr. Masouras is a graduate of the Doctor Management program from Monarch Business School and PhD candidate in Institutional Economics at the University of Peloponnese. Dr. Masouras also holds an MPhil in Media from the University of Brighton, a BA degree in Communication and Mass Media from the National Kapodistrian University of Athens, LLB from Neapolis University and a M.Sc. in Globalization, Media and Culture from the University of Glamorgan in Wales (South Wales University) as well as a Postgraduate Diploma in Management Studies (with specialization in media) from the National Awarding Body of the United Kingdom. Opposite of media studies, Dr. Masouras holds a postgraduate certificate in university education from the University of Brighton.He is a founding member and Head of the Research Institute of Applied Communication in Cyprus. Andreas has been a Visiting Research Fellow at Antwerp University in Belgium, at the Central European University in Hungary and at Fordham University, NY. |Sofia Daskou - Editor| is an Associate Professor in Business and Customer Management at Neapolis University Paphos. Prior to joining NUP, Dr Daskou was a Senior Lecturer in Marketing at Nottingham Trent University. Dr Daskou has served at the University of Plymouth, as Director of Postgraduate Programmes of Plymouth Business School, Relationship Development Manager and a lecturer in Marketing. She has also served as an assistant professor in Marketing and Coordinator of the MBA and Bachelor of Science in Business Administration programs of Hellenic American University in HAEC/ Athens in Greece. Her academic career commenced as a Lecturer B at the University of Strathclyde. Her research focuses on ethical consumption, entrepreneurial thinking, consumer issues, disordered eating and mindful consumption, customer satisfaction and loyalty, relationship marketing and CRM. Her work is published in journals such as: Nutrients, European Journal of Sport Science, International Journal of Economics and Business Research, Journal of Financial Services Marketing, Global Business & Economics Review, and Journal of Relationship Marketing. Since 2010, Dr Daskou is the President of the International Advisory Council for the Marketing Profession (IACMP), an advisory body to the International Institute of Marketing Professionals (IIMP). |Dimitrios Dimitriou - Editor| ’s educational background includes Doctorate in econometric modelling for quantitative demand forecasting, MSc in Airport Planning and Management, MSc in Infrastructures Environmental Management, and Diploma (equivalent to 4 years BA and 1-year MSc) in Civil Engineering (transportation sector). His specialization deals with the subjects of large investment appraisal, project financing, business planning, project management, transport and supply chain economics, corporate management performance, decision making for organizations/enterprises, investment economic impact assessment and Sustainable planning, management and economics for large projects. His direction focused on sector of energy, transport, logistics and supply chain. |Tim Friesner - Editor| is a Higher Education teacher, with more than 20 years’ experience within a range of learning and teaching, academic, and training roles in the public, private and university sectors. His professional expertise is in marketing, as well as innovation and entrepreneurship. Tim has been a director of popular online resource since 2000. He is also an Associate Lecturer with the Open University Business School, tutoring students studying topics including entrepreneurship, innovation and management.