Strategic Management and International Business Policies for Maintaining Competitive Advantage

|Ailson De Moraes - Editor| is the Deputy Director for Kaplan and Royal Holloway Undergraduate Programme, Singapore. He has a Bachelor’s and Master’s degrees from Andrews University, Michigan, USA and an MA in Business and Culture Studies from City University, London; a Postgraduate Certificate from Fundacao Getulio Vargas, Brazil, and University of California, Irvine. Ailson has also a Postgraduate Certificate in Skills of Teaching to Inspire Learning (Accredited programme by the Higher Education Academy) from Royal Holloway Educational Department. Ailson has attended a number of executive and non-executive programs along his career as an academic and professional in management and business. He has extensive management and business experience, having been worked in a variety of industrial and commercial sectors in international organisations in Brazil, Portugal, Switzerland and the UK. With a profound interest in globalisation and cultures, Ailson travels extensive around the world teaching and attending/presenting in international conferences and seminars; and he speaks fluent three main international languages – Portuguese, English and Spanish. Ailson is an adjunct professor for the iMBA UCL, University College London and Peking University China, and he is a guest lecturer for the MBA for HELBUS, Helsinki Business School in Finland. Ailson was previously a guest lecturer for the MBA at the SPACE, University of Hong Kong, and for the executive programme, St Martins Institute, Malta.. Ailson is a Fellow of three prestigious British institutes, The Higher Education Academy (FHEA), the Chartered Management Institute (FCMI) and the Institute of Administrative Management (FInstAM). He is also a member of the British Academy of Management (BAM) and the Center for Public Services Organisations (CPSO).