The Media Economy - Alan B. Albarran

The Media Economy

Buch | Softcover
208 Seiten
2023 | 3rd edition
Routledge (Verlag)
978-1-032-49133-2 (ISBN)
85,95 inkl. MwSt
This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy.

Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.

Alan B. Albarran is Professor Emeritus of Media Arts at the University of North Texas, USA. He is internationally recognized as one of the leading scholars in the field of Media Management and Economics and is a former editor of the Journal of Media Economics and the International Journal for Media Management. He is also a co-editor of the Handbook of Media Management and Economics, 2nd edition (Routledge, 2018).

1. Understanding the Media Economy 2. Theories and Approaches Used to Examine the Media Economy 3. Key Concepts to Understand the Media Economy 4. Evolving Markets in the Media Economy 5. Streaming 6. Technology and the Media Economy 7. Globalization and the Media Economy 8. Regulation and the Media Economy 9. Consumer Aspects of the Media Economy 10. Finance, Valuation, Investment, and Labor in the Media Economy 11. Assessing the Future of the Media Economy

Erscheinungsdatum
Reihe/Serie Media Management and Economics Series
Zusatzinfo 20 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 152 x 229 mm
Gewicht 453 g
Themenwelt Kunst / Musik / Theater
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Wirtschaft Volkswirtschaftslehre Makroökonomie
Wirtschaft Volkswirtschaftslehre Mikroökonomie
ISBN-10 1-032-49133-7 / 1032491337
ISBN-13 978-1-032-49133-2 / 9781032491332
Zustand Neuware
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