Global Applications of the Internet of Things in Digital Marketing

Arshi Naim is an Associate Professor and Quality Programme head in Business Management, KSA. She has completed her PHD in business management Singhania University Rajasthan, MBA in marketing management from HNB University and economics honours from AMU, Aligarh, India. Also, she has accomplished some certificates like QM peer reviewer and E-Learning expert from quality matters, US, ICDL from Australia and certificate on digital skills and digital marketing from UK. She is an expert in curriculum and programme development, quality and accreditation process, E-learning and Quality Matters Peer Reviewer. She has research publications in Web of Science, IEEE, ACM, and Scopus Indexed Journals.