Applications of Neuromarketing in the Metaverse
IGI Global
978-1-6684-8154-7 (ISBN)
Dr. Monika Gupta is serving as Associate Professor (Marketing and General Management) in Chitkara Business School, Chitkara University, Punjab, since November 2021. She has a Ph.D. (Management), MBA (Marketing), UGC-NET (Management), B.Sc. (General), B.Ed. with thirteen years of academic experience and four years of corporate experience. She has eight papers published in SCOPUS and one paper in ABDC ‘C’ Listed journal, of which one is titled 'Neuromarketing An Emerging Domain in the Formal Education System'. One Edited book titled by IGI Global ‘Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing’ is under process. Another book proposal on ‘Applications of Metaverse in Neuromarketing’ has been approved recently by IGI Global. She has delivered Value Added Courses on Neuromarketing and Consumer Neuroscience. She has filed two patents. Kumar Shalender is a Post-Doctoral Fellow of the Global Institute of Flexible Systems Management and a Doctor of Philosophy in Strategic Management. He has more than 14-year experience in the domain of Business Policy, Strategic Management, and Business Model Development and a total of 70 Publications including presentations at international/national conferences and book chapters to his credit. His current research areas include the field of Metaverse, Blockchain Technology, and Sustainable Development with a special focus on sustainable cities and mobility ecosystems in India.
Erscheint lt. Verlag | 22.5.2023 |
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Reihe/Serie | Advances in Marketing, Customer Relationship Management, and E-Services |
Verlagsort | Hershey |
Sprache | englisch |
Maße | 178 x 254 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 1-6684-8154-5 / 1668481545 |
ISBN-13 | 978-1-6684-8154-7 / 9781668481547 |
Zustand | Neuware |
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