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Applications of Neuromarketing in the Metaverse

Media-Kombination
338 Seiten
2023
IGI Global
978-1-6684-8154-7 (ISBN)
337,10 inkl. MwSt

Dr. Monika Gupta is serving as Associate Professor (Marketing and General Management) in Chitkara Business School, Chitkara University, Punjab, since November 2021. She has a Ph.D. (Management), MBA (Marketing), UGC-NET (Management), B.Sc. (General), B.Ed. with thirteen years of academic experience and four years of corporate experience. She has eight papers published in SCOPUS and one paper in ABDC ‘C’ Listed journal, of which one is titled 'Neuromarketing An Emerging Domain in the Formal Education System'. One Edited book titled by IGI Global ‘Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing’ is under process. Another book proposal on ‘Applications of Metaverse in Neuromarketing’ has been approved recently by IGI Global. She has delivered Value Added Courses on Neuromarketing and Consumer Neuroscience. She has filed two patents. Kumar Shalender is a Post-Doctoral Fellow of the Global Institute of Flexible Systems Management and a Doctor of Philosophy in Strategic Management. He has more than 14-year experience in the domain of Business Policy, Strategic Management, and Business Model Development and a total of 70 Publications including presentations at international/national conferences and book chapters to his credit. His current research areas include the field of Metaverse, Blockchain Technology, and Sustainable Development with a special focus on sustainable cities and mobility ecosystems in India.

Erscheint lt. Verlag 22.5.2023
Reihe/Serie Advances in Marketing, Customer Relationship Management, and E-Services
Verlagsort Hershey
Sprache englisch
Maße 178 x 254 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-6684-8154-5 / 1668481545
ISBN-13 978-1-6684-8154-7 / 9781668481547
Zustand Neuware
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