Recruiting of Generation Y via social media (eBook)

Bachelor Thesis from the year 2017 in the subject Leadership and Human Resources - Recruiting, grade: 2,3, University of applied sciences, Munich, language: English, abstract: Social media is part of everyday life for almost all Germans. The so-called "social media" are a real treasure trove for promising applicants, especially for the personnel departments (HR - Human Resources). But Facebook, XING, LinkedIn and Twitter still pose major challenges for many HR professionals and companies. In times of a shortage of skilled workers and demographic change, it is all the more important that companies know how to use social networks in the erupting "War of Talents".

The aim of this work is to find out how companies in Germany successfully recruit Generation Y. The change in values ​​of Generation Y and the resulting requirements for companies are examined in more detail. Furthermore, the social media channels are examined more closely in order to gain more precise insights into which channels are actually relevant for recruiting Generation Y. The results achieved form the basis for how the large number of media can be used to win Generation Y for a company and to bind them to you in the long term through employer branding.

From the content:
- Generation Y in Germany,
- social media recruiting,
- Employer branding and employer of choice,
- Employee value proposition
- Facebook, XING, LinkedIn, Google+, Twitter, YouTube, etc.