Level the Curve

A way to upgrade your orthodontic business and work less using a system that grows your practice and profits.

Level the Curve, Data-Driven Practice Management Principles to Compete in Today’s Changing Orthodontic Landscape shows you how to upgrade your practice for profitability. Tech-savvy orthodontist and entrepreneur Dr. Jamie Reynolds has teamed up with digital-stats guru Oliver Level the Curve, Data-Driven Practice Management Principles to Compete in Today’s Changing Orthodontic Landscape shows you how to upgrade your practice for profitability. Together, they’ve rewritten the rules for running a more profitable orthodontic practice. Using data analytics, the practice management principles they teach in this book are statistical and fact driven. And they’re derived from the largest and cleanest data set of consumer buying habits ever collected in the orthodontic space. That feat was achieved using new software developed with the help of fellow-orthodontist Jeff Kozlowski and engineer Dave Ternan. After crunching the numbers, the data revealed the most effective approach to running a successful practice.

Now this data-driven management approach has facilitated the global adoption of data analytics and technology innovation in the orthodontic industry. Coauthors Jamie Reynolds and Oliver Gelles have used the big data to see what works and what doesn’t in a practice. And they’ve simplified it down to a statistical science. Their proven, data-driven system of more effective practice management is the new gold standard for orthodontists. The system is increasing starts, production, and profits in practices all over the country. And a trove of data proves it can work far better than the traditional orthodontic business model to make your existing practice more profitable.



Jumpstart your practice’s profitability using a system based on data sets collected from 430,000 patient starts and more than $2.2 billion in orthodontic production.


Take the guesswork out of orthodontic business management and eliminate the costly “trial and error” approach that’s draining your team.


Learn how to immediately increase starts by implementing a unique payment solution based on patient flexibility.


See how to apply tech-and-data-driven solutions that help you generate a steady cash flow, dependable starts, improved collections, and reduced delinquency.


Discover how to process insurance claims without wasting your team’s time and slowing their outreach to new patients.



This book provides advanced research and clinical experience providing solutions for the real problems you’re facing in your orthodontic practice right now. But just solving problems isn’t enough. This new system offers you the advantage of time-tested methods that are currently growing hundreds of other practices. Why not yours? The strategies in Level the Curve can take your orthodontic practice to the next level.