Integrity is All You've Got

Karl Eller (Autor)

Buch | Hardcover

224 Seiten

2005
McGraw-Hill Professional (Verlag)
978-0-07-144878-9 (ISBN)

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Chronicles a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." This book provides readers with: a behind-the-scenes look at the life of a business legend; lessons that managers and entrepreneurs can apply; and Eller's guiding principles for racking up successes.

An advertising hall-of-famer and business legend reveals the secrets of his success. Best known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American entrepreneurship at its finest. "Integrity Is All You've Got" is the chronicle of a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." the readers get: a first behind-the-scenes look at the life of a business legend; powerful lessons that managers and entrepreneurs can apply; Eller's guiding principles for racking up successes; and recovering from "crash landings" that center on the critical importance of integrity.

Karl Eller (Tucson, AZ) is chairman and CEO of The Eller Company. Over the course of his more than 50 years in business, he founded several highly successful businesses and served as president and CEO of Columbia Pictures Communications and the chairman and CEO of Clear Channel Outdoor. An alumnus of the University of Arizona as well as a philanthropist, the Eller College of Management is named after him. He was recently inducted into the Advertising Hall of Fame.

Erscheint lt. Verlag	16.2.2005
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-07-144878-0 / 0071448780
ISBN-13	978-0-07-144878-9 / 9780071448789
Zustand	Neuware