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Managing Festivals for Destination Marketing and Branding
IGI Global
978-1-6684-6360-4 (ISBN)
Sharad Kumar Kulshreshtha (b. 1978), is an Assistant Professor at the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong-Meghalaya (India). He has more than 15 years of teaching and research experience. He has acclaimed publications research papers in various books, journals of national and international repute. He has participated and presented many research papers in national and international Seminars and Conferences. Recently, he has presented a paper International Conference on Wine Market and Cultures of Consumption in School of Hotel and Tourism Management, the Hong Kong Polytechnic University, Hong Kong. He is supervising Ph.D research scholars in the areas of event tourism, wine tourism, and avi-tourism of north-east India. He has also invited as a resource person in various universities and business associations of India to deliver talks as subject experts. He has co-edited a book on ‘Emerging Dynamics of India Tourism & Hospitality: Transformation and Innovation as well as also editing books on Event Tourism of Northeast India, Indigenous Food and Beverages of Northeast India with repute publisher of India.
Erscheint lt. Verlag | 11.4.2023 |
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Reihe/Serie | Advances in Marketing, Customer Relationship Management, and E-Services |
Verlagsort | Hershey |
Sprache | englisch |
Maße | 216 x 279 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 1-6684-6360-1 / 1668463601 |
ISBN-13 | 978-1-6684-6360-4 / 9781668463604 |
Zustand | Neuware |
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