How To Build Relationships in the Music Industry

Interweaving interviews with dozens of industry professionals, this book presents valuable insights, tips, anecdotes, and templates that help all musicians understand key characteristics of effective, professional communication in the music business. These tools will help improve relationships, project pitches, bookings, and fan following.

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Musicians: are you frustrated with promoters and other key, industry people leaving your emails unanswered? Do you wish to get more bookings and promote your projects but don’t know how to network and approach the right people?

Oftentimes, promoters are overwhelmed by hundreds of emails a day, making responses difficult, so getting that first moment of contact just right can be daunting for any musician. Adding to that, emails are sometimes drafted poorly; social media presence is either lacking or spammy; and there is no real aim or strategy other than pushing for immediate results—except that isn't how the industry works: We are not in the sales business. We are in the people business.

That is the mantra of this book, written by an award-winning jazz publicist and marketing / media director with over ten years of experience behind the scenes. Through interviews with dozens of industry professionals—many with diverse backgrounds and from across the globe—How to Build Relationships in the Music Industry presents valuable insights, do’s, don’ts, and anecdotes that will help any musician present their next project in a way that works in the long term. The book will help all musicians understand key characteristics of effective, professional communication in the music business which will ultimately lead to better relationships, more bookings, and a stronger following.