Sustainability in the Gig Economy

Ashish Gupta is presently working as a Full-time Faculty in Marketing Area at the Indian Institute of Foreign Trade (IIFT), New Delhi, Under the Ministry of Commerce and Industry, Govt. of India, New Delhi. His research interests are in Marketing, Customer Relationship Management, Service Quality and Consumer Behaviour. He has over 10 years of teaching and research experience in the area of Marketing and Management. He has more than 40 research papers and book chapters to his credit published in international and national journals like American Business Review; Journal of Retailing and Consumer Services; Young consumers; Asia Pacific Journal of Marketing and Logistics; Journal of Direct, Data and Digital Marketing Practice; International Journal of Customer Relationship Marketing and Management; International Journal of Electronic Customer Relationship Management; International Journal of Indian Culture and Business Management and many others. He also presented more than 50 research papers at International and National conferences. He completed an International Faculty Development Program from Aston Business School, Aston University, Birmingham, UK in August 2019. He conducted Management Development Program for Armed Forces Personnel sponsored by the Directorate General of Resettlement and Welfare, Ministry of Defence, Govt. of India and National Academy for Defence Production in the area of ‘International Marketing’. He conducted a one-week MHRD-GIAN Program on “Digital and Social Media Marketing in Emerging Markets” Sponsored by the Ministry of Human Resource Development (Govt. of India), New Delhi in 2016. Tavishi Tewary is an Assistant Professor and Area Chair Department of Economics at Jaipuria Institute of Management, Noida, Uttar Pradesh, India. Her area of Interest covers International Trade Analysis; Sustainability; International Economics; Socio-Economic Development, Energy, Circular Economy, Industry 4.0. She has presented several research papers at international and national conferences on these topics. She has authored a book on circular economy with a publisher of international repute. She has also conducted FDPs on Data Analysis using SPSS, PLS-SEM, and EVIEWS. Also, she has experience in providing scientific leadership to high-profile strategic sustainability and conservation initiatives with several years of research experience. Badri Narayanan Gopalakrishnan is an economist, affiliated with the University of Washington, Seattle, USA. He co-founded Infinite-Sum Modeling Inc., with offices in Canada, the USA, India, and China. He is also a non-resident senior fellow with European Centre for International Political Economy and a non-resident fellow with the Centre for Social and Economic Progress (formerly Brookings India) while serving on the board of many organizations such as the British American Business Council and startups. His broad expertise lies in the analysis of business strategy and public policy, employing a variety of quantitative models. Recently, apart from his almost two-decades-long of applied economic research experience in the trade, energy/environment, and development issues for several international and national organisations including the UN, World Bank, IMF, etc., he has been working on several other issues such as business economics of new technologies, including AI, blockchain, internet of things, cloud, 3-D printing, robotics, drones, etc., advising several start-ups in these sectors. He has written 100+ research papers and presented his work in 30 countries, with thousands of researchers citing his research.

Part I: Introduction to the Gig Economy


 


1.        


Evolution of Gig Economy: A Review


Dr. Ashish Gupta, IIFT New Delhi


2.        


Gig Economy: A South Asian Perspective


Dr. Badrinarayanan Gopalkrishnan (University of Seattle, USA)


3.        


Critical Success Factors for Gig Economy during Industry 4.0: An Emerging Market Perspective


Dr. Satyendra Singh, University of Winnipeg, Canada


4.        


Gig Workforce: A saviour during the pandemic


Dr. Alka Rai


NTPC Business School, Noida, Uttar Pradesh


Part II: Sustainability of Gig Era and Industry 4.0


 


5.        


Sustaining  Gig Economy in Industry 4.0


Dr. Varsha Rokade


MANIT Bhopal, India


6.        


Congruence of Social Media and Gig Economy in Industry 4.0


Dr. Deepak Singh, UCLA, USA


7.        


Industry 4.0 and the New Regulatory Framework for sustaining Gig Economy


Dr. Manipadma Datta and Ms. Shinu Vig


8.        


Applicability and Usage of Big Data and Internet of Things (IoT) in the Modern Workplace


Dr. G. P. Sahu, Motilal Nehru NIT, Allahabad


9.


Role of Automation in Gig Economy during Industry 4.0


Dr. Dinesh Kumar, IIM Bangalore


 


 


10.


Role of Business Ethics in sustaining the Gig Economy during the 4th Industrial Revolution


Dr. Hari Shankar Shyam and Jitender Kumar


Sharda University, Greater Noida


11.


Dark Side of Gig Economy: A Legal Perspective


Dr. Pawan Budhwar, Aston University, UK


Part III: Future Challenges of  Sustaining a Gig Economy


 


12.


Achieving SDGs Under Gig Economy


Ginni Chawla, IIFT Delhi


13.


Sustaining the workforce back to home during the pandemic


Dr. Ashwani Kumar, Jaipuria Institute of Management, India


14.


Managing Business in Crisis: Future Implications of COVID-19


Prashant Kumar, Institute of Management and Technology, Dubai