Online Course Pack: Essentials of Marketing with OneKey WebCT Access Card: Blythe, Essentials of Marketing 2e

This multipack consists of Blythe: Essentials of Marketing 2nd Edition (ISBN 0273646672) and access to the Blythe OneKey Online Resources. This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.