Online Course Pack: Principles of Marketing: European Edition and OneKey WebCT Access Card: Kotler, Principles of Marketing Euro 3e
2004
Financial Times Prentice Hall
978-1-4058-0771-5 (ISBN)
Financial Times Prentice Hall
978-1-4058-0771-5 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
This multipack consists of Kotler: Principles of Marketing European Edition 3rd Edition (ISBN 0273646621) and access to the Kotler OneKey Online Resources. John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Erscheint lt. Verlag | 19.8.2004 |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 209 x 271 mm |
Gewicht | 1880 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 1-4058-0771-7 / 1405807717 |
ISBN-13 | 978-1-4058-0771-5 / 9781405807715 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Media-Kombination (2024)
Pearson Education Limited
109,50 €
Media-Kombination (2023)
Pearson Education Limited
109,95 €
Media-Kombination (2022)
Pearson Education Limited
107,30 €