Online Course Pack: Principles of Marketing: European Edition and OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro

This multipack consists of Kotler: Principles of Marketing European Edition 3rd Edition (ISBN 0273646621) and access to the Kotler OneKey Online Resources. John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.