Online Course Pack:Essentials of Marketing with Principles of Marketing Generic OCC Access Code Card

This Online Course Pack consists of Essentials of Marketing, second edition, by Blythe (0273646672), plus access to a Pearson Education Online Course. This introductory Online Course pack covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.