Multicultural Marketing Is Your Story
Business Expert Press (Verlag)
978-1-63742-469-8 (ISBN)
Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.
Eliane Karsaklian, PhD, HDR, is an unusual combination of big picture thinker, academic and practical businessperson. She has lived and worked in a number of countries during her career and mastered five languages, giving her extensive knowledge and experience in international business, marketing and negotiation. Author of numerous publications, Dr. Karsaklian is an award-winning researcher invited as speaker at several universities around the world as well as she is interviewed in podcasts. She is currently Clinical Professor at the University of Illinois Chicago. Her more recent book – The Negotiation Process. Before, During and After You Close a Deal - introduces a completely new perspective to international negotiation, providing practical, field-tested examples and guidance to enable readers to implement sustainable negotiation in the real world.
Erscheinungsdatum | 02.06.2023 |
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Verlagsort | Sterling Forest |
Sprache | englisch |
Maße | 152 x 229 mm |
Gewicht | 272 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 1-63742-469-8 / 1637424698 |
ISBN-13 | 978-1-63742-469-8 / 9781637424698 |
Zustand | Neuware |
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