International Business: The Challenges of Globalization, Global Edition + MyLab Management with Pearson eText (Package)

John Wild, Kenneth Wild (Autoren)

Media-Kombination

2023 | 10th edition
Pearson Education Limited
978-1-292-45032-2 (ISBN)

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International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.

The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

PART 1: GLOBAL BUSINESS ENVIRONMENT

Globalization Today
Ethics, Social Responsibility, and Sustainability

PART 2: NATIONAL BUSINESS ENVIRONMENTS

Cross-Cultural Business
Political, Economic, and Legal Systems
Economic Development of Nations

PART 3: INTERNATIONAL TRADE AND INVESTMENT

International Trade Theory
Governments and Trade
Foreign Direct Investment
Regional Economic Integration

PART 4: INTERNATIONAL FINANCIAL SYSTEM

International Financial Markets
International Monetary System

PART 5: INTERNATIONAL BUSINESS MANAGEMENT

International Strategy and Organization
Analyzing International Opportunities
Selecting and Managing Entry Modes
Developing and Marketing Products
Managing International Operations
Hiring and Managing Employees

Erscheint lt. Verlag	30.9.2023
Verlagsort	Harlow
Sprache	englisch
Maße	217 x 279 mm
Gewicht	1007 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-45032-0 / 1292450320
ISBN-13	978-1-292-45032-2 / 9781292450322
Zustand	Neuware