Economics for Business + MyLab Economics with Pearson eText (Package)

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol. Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme. Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service. Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments. Discover more on our Sloman Economics news site.

About the authors Preface Publisher's acknowledgements Part A BUSINESS AND ECONOMICS

The business environment and business economics
Economics and the world of business
Business organisations

Part B BUSINESS AND MARKETS

The working of competitive markets
Business in a market environment

Part C BACKGROUND TO DEMAND

Demand and the consumer
Behavioural economics of the consumer
Firms and the consumer

Part D BACKGROUND TO SUPPLY

Costs of production
Revenue and profit

Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

Profit maximisation under perfect competition and monopoly
Profit maximisation under imperfect competition
Alternative theories of the firm

Part F SUPPLY: ALTERNATIVE STRATEGIES

An introduction to business strategy
Growth strategy
The small-firm sector
Pricing strategy

Part G THE FIRM IN THE FACTOR MARKET

Labour markets, wages and industrial relations
Investment and the employment of capital

Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

Reasons for government intervention in the market
Government and the firm
Government and the market

Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

Globalisation and multinational business
International trade
Trading blocs

Part J THE MACROECONOMIC ENVIRONMENT

The macroeconomic environment of business
The balance of payments and exchange rates
The financial system, money and interest rates
Business activity, unemployment and inflation

Part K MACROECONOMIC POLICY

Demand-side policy
Supply-side policy
International economic policy

Web appendix Key ideas Glossary Index