Beautiful PR - Sophie Attwood

Beautiful PR

Finding your brand’s heartbeat for authenticity in communication

(Autor)

Buch | Softcover
198 Seiten
2023
Practical Inspiration Publishing (Verlag)
978-1-78860-480-2 (ISBN)
19,90 inkl. MwSt
Beautiful PR is unforgettable: it amplifies a brand’s heartbeat and connects with customers’ emotions. Discover a more authentic, meaningful way to tell your brand’s story.
**Business Book Awards 2024 Finalist**

'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler

A more beautiful way to connect with customers

PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.

In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.

Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, she has become a leading voice of authority for the communications industry.

Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, Sophie has become a leading voice of authority for the communications industry. Author location: Shropshire, UK

Introduction

Chapter One….The beginning

Chapter Two…. A fresh perspective

Chapter Three….Finding your heartbeat

Chapter Four….Communicating your heartbeat

Chapter Five….The Michelin Star effect

Chapter Six….Media coverage

Chapter Seven…Brand chemistry

Chapter Eight…Invisible PR

Chapter Nine…. The ‘spin doctor’ is dead

Chapter Ten….Social Media

Chapter Eleven…Ethical PR

Epilogue

Erscheinungsdatum
Verlagsort Tadley
Sprache englisch
Maße 140 x 216 mm
Gewicht 240 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-78860-480-6 / 1788604806
ISBN-13 978-1-78860-480-2 / 9781788604802
Zustand Neuware
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