Competitive Advantage, Strategy and Innovation in Africa

Mohammed El Amine Abdelli is a Visiting Researcher at University of Salamanca, Spain and Member of Laboratory LEGO, University of Brest, France. Nawal Chemma is an Associate Professor at the University of Relizane, Algeria. Soudani Ahlem is a Professor of Economics, Business and Management at the University of Guelma, Algeria. Samir B. Maliki is currently Visiting Professor at the Univeristy of Brest in France and a Professor of Economics and Business at the University of Tlemcen, Algeria. Gurmeet Singh is currently working as Professor and Head in School of Business & Management at the University of the South Pacific in Fiji.

Part 1: Entrepreneurial Orientation, innovations and competitive advantages Chapter 1: Entrepreneurial Orientation and SMEs Upgrading Trajectory for Edible Oil Suppliers: The Mediating Roles of Organizational Culture and Business Environment Dynamics Chapter 2: A study of innovations and creativities as a competitive advantages strategy in the context of i-Sustainability Plus theory via an African cultural approach Chapter 3: An African cultural study of proximity learning, competitive intelligence, cultural sustainability/synergy and 7PS model as an innovative infrastructure through the 5th wave and DCT theories Part 2: Case studies and future agenda Chapter 4: Determinants of Category Management: Test of the Easy Shopping Mediating Role between Efficient Assortments and Shopping Time Chapter 5: A Framework for Analyzing the Link between Innovation and Employment: Evidence from Firm-Level Data in Selected African and Asian Countries Chapter 6: The duality of digital innovation and sustainable development in MENA countries Chapter 7: Industrial Value Co-creation: Lessons from Manufacturing Industries in Tanzania Chapter 8: Addressing the Challenges of Entrepreneurship and Innovation in Nigeria: The Roles of Tertiary Education