Handbook of Evidence Based Management Practices in Business

Satyendra Kumar Sharma; Associate Professor, Department of Management, Birla Institute of Technology & Science (BITS), Pilani Praveen Goyal; Associate Professor, Department of Management, Birla Institute of Technology & Science (BITS), Pilani Udayan Chanda; Associate Professor, Department of Management, Birla Institute of Technology & Science (BITS), Pilani

Preface

Foreword

About the Editors

PART I Evidence Based Financial Management

1. Insurance Buying Motives for Sustainable Financial Goals

Vijaykumar Dhannur and Shubham Mohan Kusane

2. Fintech Payments as a Facilitator of Value Co-Creation—A Theoretical Framework

Saumya Singh and Antora Dutta

3. Lack of Evidence Based Management (EBM) of Non-Performing Assets (NPAs) in Regional Rural Banks (RRBs)

D. S. Chauhan

4. Empirical Investigation of Heckscher Ohlin Theory on India’s Foreign Trade

Shri Prakash and Sonia Anand Dhir

5. Indicators of Risk Management in Banking Sector

Gaganpreet Kaur

6. Implied Volatility, Risk Premium and Option Mispricing: An Examination of Information Efficiency of Options Market

Vijay Kumar Sharma and Satinder Bhatia

7. Determinants of Working Capital Efficiency of Indian MSME’s: An Empirical Evidence

Deepak Kumar Tripathi and Saurabh Chadha

8. Financial Inclusion and Pradhan Mantri Jan Dhan Yojana: Evidence From Durg District

Ankita Tripathi, Dr. Ravish Kumar Soni and RajKumar

9. Comparative Analysis of the Financial Structures of Germany and Japan

Nikkita Gupta

10. Effects of Digitisation on Banknote Durability

Arunima Asthana, Tanmoy Kr. Banerjee and Shubhamoy Dey

11. Assessing Investment Attractiveness—Developing Economies Perspective

Leena Ajit Kaushal

12. Sustainable FDI Inflows in Emerging Economies-Indian Perspective

Leena Ajit Kaushal

13. A Descriptive Study of the Role of Microfinance in Sustainable Development and its Challenges

Kalpana

14. The Impact of Cryptocurrency on the Growth Prospect of Indian Economy

V. Rithul and Varnita Srivastava

15. Economic Burden of Non-Communicable Diseases and Challenges of Health Insurance Coverage: Insights from Primary Survey

Varsha Shukla and Rahul Arora

16. Interconnectedness Between Foreign Portfolio Investors and Market Returns: Evidence from Asymmetric Exponential GARCH Model

Faisal Usmani and Imlak Shaikh

17. Impact of Bitcoin Price on the Energy Consumption and Further Estimating its Carbon Footprint

Nishant Sapra and Imlak Shaikh

18. Causality between Defense Expenditure and Economic Growth in India

Prashant Ishwarlal Vadikar and Imlak Shaikh

19. A Study on Financial Literacy amongst the Rural and Urban Area of Surat District

Vijaykumar Gondaliya and Nisarg Shah

20. Portfolio Management Using OPM% Based Dynamic Allocation Strategy

Deepak Sharma

21. A Brief Appraisal on Tourism Finance Corporation of India

Kurma Sankara Rao

22. Bibliometric Analysis of Behavioral Finance with Vos Viewer: Last Twenty-Five Year

Girish Garg and Seema Thakur

PART II Evidence Based Human Resource Management

23. Changing Paradigms in Training Methods: A Bibliometric Review

A. Naga Ramani and Jayashree Mahesh

24. How Emotions Experienced at Home Impact Employee’s Stress at Work: A study on Indian Working Professionals Working in India

Shridhar Gokhale and Raina Chhajer

25. Unwrap the Roles of Green Human Resource Management Practices with the Mediating Role of Green Innovation

Jyoti Kamboj and Eronimus A.

26. An Integrative Framework of Employees’ Flourishing-at-work

Meera Peethambaran, Mohammad Faraz Naim and Saurabh Sugha

27. Does Learning Enhance the Psychological Well-Being of Employees at Work? A Pilot Exploration

Anurag Chadha and Raina Chhajer

28. Effect of Human Resource Practices on Employees’ Behavioral Outcome in Neyveli Lignite Corporation (NlC) India Ltd, Neyveli

R. Ramachandran

29. Dark Tetrad and Work-Life Balance: A Case Study on Married Doctoral Students

Akash Dubey, Rajneesh Choubisa and Jerin V. Philipose

30. Academic Adjustment and Gratitude in College Students: A First-Hand Evidence from a Psychological Perspective

Jerin V Philipose, Akash Dubey and Rajneesh Choubisa

31. Work Environment: A Review of Established Scales from 50 Years of Literature

Shipra Pandey and Jayashree Mahesh

32. Role Stressors and Burnout: Examining the Mediating Role of Rumination

Nidhi S. Bisht and Arun Kumar Tripathy

PART III Evidence Based Marketing Management

33. Performance Prediction of Amazon Ad Campaigns Through Past Performance Data Using Machine Learning

Pratyut Sharma

34. Social Media Influencer as a Winning Strategy for Influencing Purchasing Decision of Teenage Segment

Nidhi, Preeti Thakur and Rakesh Kumar Gupta

35. Interaction Behavior of Customers in Viral Marketing: An Analysis of its Impact on Customer Opinions

Amrit Kaur, Harmeen Soch and Sunpreet Kaur

36. Talking the Walk: Conceptualizing Antecedents and Consequences of Greenhushing

Anand Thakur, Kavita Singla and Kamini Singla

37. A Bibliometric Review of Greenwashing Research by Using Co-occurrence Analysis and Bibliographic Coupling

Sakshi Goyal, Harshika Sondhi and Praveen Goyal

38. Marketing Metrics and Advertisement Campaign Budget: A VECM Approach

Venkat Narasimhan R., Udayan Chanda and Yashvardhan Sharma

39. An Analytical Study on Green Skin Care Products: Impact on Consumer Purchase Intention

Anu Grover and Hareesh Kumar T.

40. An Analytical Study on the Usage of Debit Card and Credit Card in Indian Economy

Ruchi Gupta, W. Ramana Rao and Muskan Diwan

41. Experiential Perspective and Technology Adoption of Digital Educational Ecology Amid Pandemic Context

Virendra Singh Nirban, Tanu Shukla and Mounika Prashanthi Vavilala

42. Impact of Seed Type and Fertilizer on Pearl Millet Yield: A Descriptive Study in Selected Districts of Rajasthan

Nikita Dhankar, Srikanta Routroy and Satyendra Kr. Sharma

43. Adoption and Usage of the Electronic National Agriculture Market: A Literature Review

Nirankush Dutta, Udayan Chanda and S. R. Singh

44. Agro-tourism: A Literature Review

Praveen Goyal, Saurabh Chadha and S. R. Singh

45. Performance of Farmer Producer Organisations in Rajasthan: An Empirical Assessment

Krishna Muniyoor, Sabhya Yadav, Rajan Pandey, Satyendra Kumar Sharma and Srikanta Routroy

46. Greenwash Perception and Sustainable Consumer Purchase Behaviour

Bharti Ramtiyal and Paras Garg, Gunjan Soni

PART IV: Evidence Based Operations and Information Management

47. Retailer’s Ordering Policy Under Influence of Inflation and Dynamic Potential Market Size in a Supply Chain System

Alok Kumar, Jitendra Kumar Das and Udayan Chanda

48. Designing a Robust Supply Chain Model for the Distribution of—‘COVAXIN’

Ankur Roy, Imlak Sheikh and Satyendra K. Sharma

49. Identification and Extraction of Retailer’s Expectations in the Last-Mile Delivery

Krishna Veer Tiwari*, Leela Rani and Satyendra Kumar Sharma

50. Supply Risk Indicators to Assess Location and Environmental Risk

Ankur Roy, Imlak Shaikh and Satyendra K. Sharma

51. An Indian Approach to AI Policy: A Comparative Study Between Three Sectors

Anand R. Navaratna and Deepak Saxena

52. CTR Prediction: A Bibliometric Review of Scientific Literature

Arti Jha, Yashvardhan Sharma and Udayan Chanda

53. An Investigation into Understanding Consumer Opinion About Adoption of Electric Vehicles Using Machine Learning

Pooja, Abhishek Tripathi and Yatish Joshi

54. Click-Through Rate: An Overview of Scientific Research in Management

Venkat Narasimhan R, Udayan Chanda and Yashvardhan Sharma

55. Consumer’s Safety Concerns on Fire Hazards and Readiness of Electric Vehicle Batteries in India

Vikash Joshi and Payal Phulwani

56. Policy Uncertainty and Purchasing Managers’ Index

Imlak Shaikh

57. Food Waste Management in BITS Pilani

Ujjwal Aggarwal and Arkya Aditya

58. Assessment of EVs Adoption in India Using AHP-BWM Approach

Sudhanshu Ranjan Singh, Abhijeet K. Digalwar and Srikanta Routroy

59. Identification and Analysis of Health Parameters for the Development of a Mobile App and Sensor Based Wearable Health Band

Mayuri Digalwar, Dinesh Tundalwar, Rashmi Pandhare and Abhijeet Digalwar

60. Risk Propagation Modelling for Agri-Food Supply Chain: An Indian perspective

Khalid Hussain Ansari, Srikanta Routroy, Shailender Singh and Krishna Muniyoor

61. Impact of External Risk Factors on Indian Road Construction Supply Chain Performance

Anubhav Tiwari, Prasanta K. Sahu, Shailender Singh and Srikanta Routroy

62. Analysis of Impetus for Formal E-Waste Management System in India

Varun Kumar, Om Ji Shukla and Saurabh Tripathi

63. Long Term Business Planning to Mitigate Ill-effects of Natural Calamities

Rajkumar Sharma and Satyendra Kumar Sharma

64. Analyzing the Impact of Agri Supply Chain Management Strategies on Farmers’ Incomes

C. V. Sunil Kumar and M. L. N. Rao

PART V: Evidence Based Strategic Management and Entrepreneurship

65. Winner-Take-All Strategy in Digital Platform Market: A Theoretical Exposition

Shatakshi Bourai, Neetu Yadav and Rahul Arora

66. Business Networks and Strategic Orientation Help Firms Navigate the Dynamic Nature of Business, Leading to Product Innovation

Amit Kumar Gupta

67. Sustainability Practices: A Case Study of State Bank of India

Yatisha Kalia

68. Value Appropriation in Inter-firm Coopetitive Alliances: Case of the Indian Pharmaceutical Industry

Roopesh Kumar, Anil Bhat and Neetu Yadav

69. DIVA’S of Enterprise: A Study of Constraining Factors Affecting Women Entrepreneurs in India

Kirti Malik, Pooja Yadav, Sonam Sachdeva and Harshika Sondhi

70. Bibliographic Analysis and Strategic Management Research in India

B. S. Rathore, Nardeep Kumar Maheshwari and Sunita Verma

71. Enabling Sustainable Entrepreneurial Intentions Through the Fintech Ecosystem and Entrepreneurship Education Ecosystem: Does Sustainable Orientation Matter?

Manpreet Rajpal and Bindu Singh

72. Opinion of Students Pursuing Higher Education on Online Learning During COVID-19 Pandemic: Review of Literature and a Sample Survey

Deepti Shetty and Vidya S. Gurav

73. Exploring a Mediating Role of Entrepreneurial Passion Between Individual Entrepreneurial Orientation and Social Entrepreneurship Linkage: A Conceptual Framework

Shefali Srivastava and Bindu Singh

74. Evidential Insights: Factors Affecting Higher Education Readiness

Tanu Shukla, Virendra Singh Nirban and Deepanjana Chakraborty

75. Choice of Expansion Modes: A Capabilities Perspective

Arun Kumar Tripathy

76. ESG Disclosures and Firm Performances—Evidence from India Inc.

Tulika Bal and Ashutosh Dash