Multi Pack:Principles of Marketing Activive Book 2.0 with Mastering Marketing:Universal CD-ROM Edition with Pin Card for Online Course

ForewordPrefaceAbout the authorsAcknowledgmentsPART I INTRODUCTION1. Key terminology and evolution of e-business2. Building e-business competence through concepts and casesPART II THE E-BUSINESS STRATEGY FRAMEWORK Introduction to Part 23. The impact of the Internet on the macro-environment and on the industry structure4. Markets for e-business5. Value creation in e-business6. Strategy options for value creation in market spaces7. Impact of the Internet on the horizontal boundaries of a firm8. Impact of the Internet on the vertical boundaries of a firm9. Internal organization of a firm's e-business activitiesPART III LESSONS LEARNED10. A roadmap for e-Business strategy formulationPART IV CASE STUDIESSynopses of case studies1. Establishing a national IT infrastructure: the case of the French videotext system Minitel2. Business process redesign at CompuNet: standardizing top-quality service through IT3. E-Government: the role of information and communication technologies in the modernization of government4. The Euro-Arab Management School5. To be or not to be on the shelf: grocery retailing through the Internet -- Alcampo (Spain) v. Peapod (USA)6. Fighting over the Internet: the virtual battle between Amazon.com (USA) and Bol.de (Germany)7. Cyber-entrepreneurship: the Nettimarket.com venture in Finland8. The Tesco.com experience: is success at hand? 9. ChateauOnline10. Banking on the Internet: the Advance Bank in Germany11. The Electronic Purse in Portugal: a mere payment system or a socioeconomic revolution? 12. From e-banking to e-business at Nordea (Scandinavia): the world's biggest clicks-and-mortar bank13. Ducati Motorcycle (Italy): riding traditional business channels or racing through the Internet14. Ducati (Italy) v. Harley-Davidson (USA): innovating business processes and managing value networks15. Terra Lycos: creating a global and profitable integrated media company16. Google.com: the world's number-one Internet search engine17 DoubleClick, Inc.: a strategic transformation18. Competing through EDI at Papeteries Brun Passot: making paper passe19. CitiusNet: the emergence of a global electronic market20 Business-to-business electronic commerce: Mondus.com -- an e-marketplace for small and medium-sized enterprises21. B2B e-marketplace in the automotive industry: Covisint -- a co-opetition gamble? 22 eBay strategy A23 eBay strategy B24 eBay international25 Online file-sharing: the music industry's paradigm shift26 12Snap (Germany, UK, Italy): from B2C mobile retailing to B2B mobile marketing27 paybox.net (Germany): a mobile payment service28 NTT DoCoMo i-mode: value innovation at DoCoMoAppendix Techologies for electronic and mobile commerceIndex